Lifestyle - China
China- Total revenue in the Lifestyle market is projected to reach US$2.60bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 3.74%, resulting in a projected market volume of US$3.53bn by 2029.
- In-app purchase (IAP) revenue in the Lifestyle market is projected to reach US$2.23bn in 2022.
- Paid app revenue in the Lifestyle market is projected to reach US$74.85m in 2022.
- Advertising revenue in the Lifestyle market is projected to reach US$298.90m in 2022.
- The number of downloads in the Lifestyle market is projected to reach 2.42bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$1.08.
- A global comparison reveals that most revenue is generated China (US$2.60bn in 2022).
Definition:
The Lifestyle market contains apps that support and enhance different facets of user lifestyles. Some of the more popular apps in this category emphasize human relationships, dating, and family. Tinder, for example, is the most successful dating app of all time, having founded its success on the simple mechanic of "swiping right or left" depending on whether a user is attracted to another user or not. Meanwhile, Life360 is a location-sharing app that helps users to ensure the safety and well-being of their family members.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
