Adventure Games - China
China- Total revenue in the Adventure Games market is projected to reach US$4.63bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.05%, resulting in a projected market volume of US$7.23bn by 2029.
- In-app purchase (IAP) revenue in the Adventure Games market is projected to reach US$2.28bn in 2022.
- Paid app revenue in the Adventure Games market is projected to reach US$59.18m in 2022.
- Advertising revenue in the Adventure Games market is projected to reach US$2.29bn in 2022.
- The number of downloads in the Adventure Games market is projected to reach 6.09bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.76.
- A global comparison reveals that most revenue is generated China (US$4.63bn in 2022).
Definition:
Adventure game apps allow players to experience story-driven adventures through their characters. Although the category originally referred to point-and-click games with linear storylines, present-day adventure games are more open-ended. Among the top adventure game apps is Roblox, a platform that allows users to create games and experiences for other users. It therefore presents an unlimited number of adventure possibilities, from breaking out of prison to working at a pizza place. Genshin Impact is also a popular anime fantasy adventure and role-playing app that encourages users to explore its expansive world and master numerous quests.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
