Games - China
China- Total revenue in the Games market is projected to reach US$63.05bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.12%, resulting in a projected market volume of US$107.20bn by 2029.
- In-app purchase (IAP) revenue in the Games market is projected to reach US$25.95bn in 2022.
- Paid app revenue in the Games market is projected to reach US$335.40m in 2022.
- Advertising revenue in the Games market is projected to reach US$36.77bn in 2022.
- The number of downloads in the Games market is projected to reach 50.88bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$1.24.
- A global comparison reveals that most revenue is generated China (US$63.05bn in 2022).
Definition:
The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.Structure:
We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
