Entertainment - China
China- Total revenue in the Entertainment market is projected to reach US$12.14bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 8.31%, resulting in a projected market volume of US$23.19bn by 2029.
- In-app purchase (IAP) revenue in the Entertainment market is projected to reach US$5.88bn in 2022.
- Paid app revenue in the Entertainment market is projected to reach US$22.41m in 2022.
- Advertising revenue in the Entertainment market is projected to reach US$6.23bn in 2022.
- The number of downloads in the Entertainment market is projected to reach 5.67bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$2.14.
- A global comparison reveals that most revenue is generated China (US$12.14bn in 2022).
Definition:
The Entertainment market covers apps that offer a wide range of entertainment and leisure experiences. Top apps such as Netflix, HBO Max, and Disney+ provide countless hours of streaming movies and shows to subscribers, while TikTok's extremely short videos and highly versatile recommendation algorithm has made it one of the biggest social media giants. The market also features more unusual and creative apps that do not neatly fit into other categories such as Die With Me, which provides a chatroom for users with 5% battery or less on their phones, or Ghost Science M3, which allegedly helps users with their paranormal ghost hunts.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
