Strategy Games - China
China- Total revenue in the Strategy Games market is projected to reach US$6.32bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 6.93%, resulting in a projected market volume of US$10.61bn by 2029.
- In-app purchase (IAP) revenue in the Strategy Games market is projected to reach US$2.98bn in 2022.
- Paid app revenue in the Strategy Games market is projected to reach US$22.36m in 2022.
- Advertising revenue in the Strategy Games market is projected to reach US$3.31bn in 2022.
- The number of downloads in the Strategy Games market is projected to reach 1.12bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$5.62.
- A global comparison reveals that most revenue is generated China (US$6.32bn in 2022).
Definition:
Strategy game apps focus on gameplay that requires skillful and long-term planning. Most strategy games provide a top-down view of the world where the player is able to control buildings and units. The classic Civilization games by Sid Meier, in which a player begins with a small primitive village and progresses to a more technologically advanced society, are perfect examples of this category. Clash of Clans, where players are able to build towns and attack the towns of other players online, is also a big hit on mobile devices.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
