Board Games - China
China- Total revenue in the Board Games market is projected to reach US$535.70m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 7.74%, resulting in a projected market volume of US$875.00m by 2029.
- In-app purchase (IAP) revenue in the Board Games market is projected to reach US$339.20m in 2022.
- Paid app revenue in the Board Games market is projected to reach US$21.23m in 2022.
- Advertising revenue in the Board Games market is projected to reach US$175.30m in 2022.
- The number of downloads in the Board Games market is projected to reach 2.26bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.24.
- A global comparison reveals that most revenue is generated United States (US$1.60bn in 2022).
Definition:
Board game apps emulate the look and feel of traditional board games while often adding new digital features. The app version of the classic Monopoly board game has moving 3D graphics and an online multiplayer option. The Chess app by Chess.com matches players with similarly ranked opponents online and offers numerous chess puzzles to solve.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
