Food & Drink - China
China- Total revenue in the Food & Drink market is projected to reach US$762.20m in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 9.53%, resulting in a projected market volume of US$1.62bn by 2029.
- In-app purchase (IAP) revenue in the Food & Drink market is projected to reach US$140.40m in 2022.
- Paid app revenue in the Food & Drink market is projected to reach US$59.12m in 2022.
- Advertising revenue in the Food & Drink market is projected to reach US$562.70m in 2022.
- The number of downloads in the Food & Drink market is projected to reach 1.60bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.47.
- A global comparison reveals that most revenue is generated United States (US$778.00m in 2022).
Definition:
The Food and Drinks market contains apps that make meal delivery faster and more convenient and/or that provide culinary recipes. The most popular apps such as DoorDash and Uber Eats focus on speedy delivery from a wide range of restaurants. Certain food chains such as Domino's and McDonalds also have their own apps for delivery or takeout orders and often provide deals and discounts. Meanwhile, the Paprika app organizes personal recipe lists and helps to plan meals for the coming days and weeks.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
