Shopping - China
China- Total revenue in the Shopping market is projected to reach US$10.09bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 9.87%, resulting in a projected market volume of US$22.26bn by 2029.
- In-app purchase (IAP) revenue in the Shopping market is projected to reach US$170.60m in 2022.
- Paid app revenue in the Shopping market is projected to reach US$12.64m in 2022.
- Advertising revenue in the Shopping market is projected to reach US$9.90bn in 2022.
- The number of downloads in the Shopping market is projected to reach 354.00m downloads in 2022.
- The average revenue per download currently is expected to amount to US$28.49.
- A global comparison reveals that most revenue is generated China (US$10.09bn in 2022).
Definition:
The Shopping market contains apps that are tied to major online stores and eCommerce companies. It is no surprise that online shopping giants such as Amazon and Walmart have the most downloaded apps in this category. In addition to facilitating purchases, these apps advertise special deals and promotions. Apps such as eBay and Etsy that facilitate C2C (consumer-to-consumer) transactions are also included. The apps in this category are important components of the trillion-dollar eCommerce market.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
