Photo & Video - China
China- Total revenue in the Photo & Video market is projected to reach US$4.89bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 8.18%, resulting in a projected market volume of US$9.31bn by 2029.
- In-app purchase (IAP) revenue in the Photo & Video market is projected to reach US$3.12bn in 2022.
- Paid app revenue in the Photo & Video market is projected to reach US$779.60m in 2022.
- Advertising revenue in the Photo & Video market is projected to reach US$988.90m in 2022.
- The number of downloads in the Photo & Video market is projected to reach 14.55bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.34.
- A global comparison reveals that most revenue is generated China (US$4.89bn in 2022).
Definition:
The Photo & Video market contains applications that allow users to browse photos, watch videos, and edit photos and/or videos. This market has some of the biggest and most popular apps for video streaming, such as YouTube and Twitch. Alternatively, with apps such as Picsart, users can edit photos and videos in their phone galleries. Apps in this category are especially useful for content creators, who regularly produce photo and video content for their followers on social media.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
