Action Games - China
China- Total revenue in the Action Games market is projected to reach US$7.32bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 6.93%, resulting in a projected market volume of US$12.50bn by 2029.
- In-app purchase (IAP) revenue in the Action Games market is projected to reach US$3.18bn in 2022.
- Paid app revenue in the Action Games market is projected to reach US$10.38m in 2022.
- Advertising revenue in the Action Games market is projected to reach US$4.12bn in 2022.
- The number of downloads in the Action Games market is projected to reach 10.02bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.73.
- A global comparison reveals that most revenue is generated China (US$7.32bn in 2022).
Definition:
Action game apps provide thrilling, fast-paced challenges and often require a high degree of hand-eye coordination. This category includes platformers such as Super Mario, in which characters walk, run, and jump within a 2D world to complete a level; fighting games such as Street Fighter, in which two characters participate in a martial arts tournament; and shooting games such as PUBG and Call of Duty, in which players engage in cooperative and competitive online gameplay with one another.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
