Web Push Advertising - Pakistan | Statista Market Forecast

Ad spending in the Web Push Advertising market in Pakistan is forecasted to reach US$1.31m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 8.01%, leading to a projected market volume of US$2.08m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.01 in 2024.
Pakistan's growing digital landscape is fueling a surge in Web Push Advertising adoption among businesses seeking targeted and cost-effective marketing solutions.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

Web Push Advertising is a growing market in Pakistan, driven by the increasing digitalization of the country and the rising popularity of mobile devices. Customer preferences in Pakistan are shifting towards digital platforms, with more people using smartphones and accessing the internet. This has created a demand for targeted and personalized advertising, which web push advertising can provide. Additionally, the convenience and ease of use of web push notifications make them an attractive advertising option for both businesses and consumers. Trends in the market show that businesses in Pakistan are increasingly adopting web push advertising as part of their marketing strategies. This is due to the effectiveness of web push notifications in reaching a wide audience and generating engagement. The ability to send real-time notifications to users' devices allows businesses to deliver timely and relevant messages, increasing the chances of conversion. Furthermore, the local special circumstances in Pakistan contribute to the development of the web push advertising market. The country has a large population, with a significant portion of it being young and tech-savvy. This demographic is more likely to engage with digital advertising and respond positively to web push notifications. Additionally, the relatively low cost of web push advertising compared to traditional advertising methods makes it an attractive option for small and medium-sized businesses in Pakistan. Underlying macroeconomic factors also play a role in the growth of the web push advertising market in Pakistan. The country's economy has been steadily growing, leading to increased purchasing power and consumer spending. This creates a favorable environment for businesses to invest in advertising and reach a larger customer base. Additionally, the widespread availability of affordable internet access and the increasing penetration of smartphones contribute to the expansion of the web push advertising market. In conclusion, the Web Push Advertising market in Pakistan is developing due to customer preferences for digital platforms, the effectiveness of web push notifications in reaching and engaging users, local special circumstances such as a young and tech-savvy population, and favorable macroeconomic factors. As the digital landscape continues to evolve in Pakistan, the web push advertising market is expected to further grow and mature.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.