E-mail Advertising - Pakistan

Pakistan

Highlights

Ad spending in the E-mail Advertising market in Pakistan is forecasted to reach US$6.48m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 9.17%, leading to a projected market volume of US$10.97m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$0.06 in 2024.
Pakistan's growing digital landscape is fueling a surge in targeted E-mail Advertising campaigns, propelling brands to connect with consumers in a personalized and direct manner.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Pakistan is experiencing significant growth and development in recent years.

Customer preferences: Customers in Pakistan are increasingly turning to email advertising as a way to reach a wider audience and promote their products or services. Email marketing offers a cost-effective and efficient way to target specific demographics and engage with potential customers. With the rise of internet and smartphone penetration in Pakistan, more people now have access to email and are actively using it for communication. This has created a favorable environment for email advertising to thrive.

Trends in the market: One of the key trends in the Email Advertising market in Pakistan is the increasing adoption of mobile-friendly email campaigns. As more people in Pakistan access their emails on mobile devices, it has become crucial for advertisers to optimize their email campaigns for mobile screens. This includes using responsive design, concise content, and clear call-to-action buttons to ensure a seamless user experience. Advertisers are also leveraging data analytics to personalize email campaigns and deliver relevant content to their target audience. Another trend in the market is the integration of social media platforms with email marketing. Advertisers are using social media platforms such as Facebook and Twitter to build their email subscriber lists and promote their email campaigns. This integration allows for a more holistic marketing approach, where advertisers can engage with their audience across multiple channels and drive higher conversions.

Local special circumstances: Pakistan has a large and growing population, which presents a significant market opportunity for email advertising. With a population of over 220 million people, there is a vast consumer base that can be targeted through email campaigns. Additionally, Pakistan has a young population, with a significant percentage of the population under the age of 30. This demographic is more likely to be active online and receptive to email advertising.

Underlying macroeconomic factors: The growing economy of Pakistan is also contributing to the development of the Email Advertising market. As the economy grows, businesses are investing more in marketing and advertising to gain a competitive edge. Email advertising offers a cost-effective solution for businesses to reach their target audience and generate leads. Additionally, the increasing internet penetration and access to smartphones have made it easier for businesses to connect with their customers through email. In conclusion, the Email Advertising market in Pakistan is experiencing growth and development due to customer preferences for cost-effective and targeted marketing solutions. The integration of mobile-friendly campaigns and social media platforms, along with the favorable market conditions and underlying macroeconomic factors, are driving the growth of the market. As businesses in Pakistan continue to invest in marketing and advertising, email advertising is likely to play a significant role in their marketing strategies.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.