Market Insights Advertising & Media Advertising

Digital Classifieds - Pakistan

Pakistan

Ad spending in the Digital Classifieds market in Pakistan is forecasted to reach US$1.06m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 2.85%, leading to a projected market volume of US$1.22m by 2029.
When compared globally, the majority of ad spending will be seen China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is anticipated to be US$0.00 in 2024.
Within the Digital Classifieds market, 50% of the total ad spending will be attributed to mobile in 2029.
Pakistan's digital classifieds in the advertising market are experiencing rapid growth due to increased internet penetration and a growing e-commerce ecosystem.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in Pakistan has been experiencing significant growth in recent years.

Customer preferences: Customers in Pakistan are increasingly turning to digital platforms for their classifieds needs. This shift can be attributed to several factors. Firstly, the convenience of online classifieds platforms allows users to easily browse and search for products and services from the comfort of their own homes. Additionally, the ability to quickly and easily communicate with sellers through messaging features on these platforms has also contributed to their popularity. Finally, the wider reach of digital classifieds platforms compared to traditional print media has made them a more attractive option for both buyers and sellers.

Trends in the market: One of the key trends in the digital classifieds market in Pakistan is the rise of specialized platforms catering to specific industries or niches. These platforms offer a more tailored experience for users, allowing them to find exactly what they are looking for more easily. For example, there are now dedicated platforms for real estate, jobs, and automobiles, among others. This trend reflects the growing demand for more targeted and efficient classifieds services. Another trend in the market is the increasing use of mobile devices to access classifieds platforms. With the widespread availability of affordable smartphones and the expansion of mobile internet coverage, more and more Pakistanis are using their mobile devices to browse and search for classifieds listings. This has prompted classifieds platforms to develop mobile apps and optimize their websites for mobile devices to cater to this growing segment of users.

Local special circumstances: Pakistan's large population and growing middle class are key factors driving the growth of the digital classifieds market in the country. With a population of over 220 million people, there is a significant demand for classifieds services across various industries. Additionally, the rising middle class in Pakistan has increased purchasing power and consumer spending, leading to a greater demand for goods and services, which is reflected in the growth of the digital classifieds market.

Underlying macroeconomic factors: The growth of the digital classifieds market in Pakistan is also influenced by several macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has created a favorable environment for the growth of the classifieds market, as more people have the means to buy and sell goods and services. Furthermore, the increasing internet penetration and access to smartphones in Pakistan have also played a significant role in the growth of the digital classifieds market. As more people gain access to the internet and become familiar with online platforms, the demand for digital classifieds services is expected to continue to rise. In conclusion, the digital classifieds market in Pakistan is experiencing significant growth due to customer preferences for convenience and efficiency, as well as the local special circumstances of a large population and growing middle class. The market is also influenced by underlying macroeconomic factors such as economic growth and increasing internet penetration. These trends and factors are expected to continue driving the growth of the digital classifieds market in Pakistan in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.