Market Insights Advertising & Media Advertising

Cinema Advertising - Pakistan

Pakistan

In Pakistan, ad spending in the Cinema Advertising market is projected to reach US$6.75m in 2024.
It is anticipated that ad spending will exhibit an annual growth rate (CAGR 2024-2029) of 6.39%, leading to a projected market volume of US$9.20m by 2029.
Although most revenue in the Cinema Advertising market is expected to be generated the United States, the market in Pakistan is also expected to show significant growth.
By 2029, the number of viewers in the Cinema Advertising market in Pakistan is projected to amount to 7.1m users.
Additionally, the average ad spending per viewer in this market is expected to be US$1.05 in 2024.
In Pakistan, cinema advertising is witnessing a resurgence as brands increasingly leverage the growing popularity of local films to engage younger audiences.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in Pakistan has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of customers. Pakistani consumers are increasingly seeking out unique and immersive experiences, and cinema advertising provides just that. With the rise of digital platforms and streaming services, traditional advertising channels such as television and print media are becoming less effective. Cinemas, on the other hand, offer a captive audience and a larger-than-life viewing experience, making it an attractive option for advertisers.

Trends in the market: Another trend driving the growth of cinema advertising in Pakistan is the increasing number of multiplexes and cinema screens across the country. In recent years, there has been a surge in the construction of new cinema complexes, especially in urban areas. This expansion has not only provided more opportunities for moviegoers but has also created a larger platform for advertisers to showcase their products and services. The growing number of screens means that advertisers can reach a wider audience and target specific demographics more effectively.

Local special circumstances: Pakistan's growing middle class is also contributing to the development of the cinema advertising market. As the economy continues to improve, more people have disposable income to spend on entertainment. Going to the cinema has become a popular leisure activity for many Pakistanis, especially the younger generation. This demographic is highly sought after by advertisers, and cinema advertising allows them to reach this target audience directly.

Underlying macroeconomic factors: The overall economic growth of Pakistan is another factor driving the development of the cinema advertising market. As the country's economy expands, businesses are looking for new and innovative ways to promote their products and services. Cinema advertising offers a unique opportunity for brands to engage with consumers in a memorable and impactful way. Additionally, the increasing competition among advertisers has led to a rise in creativity and quality of cinema advertisements, further attracting both brands and consumers. In conclusion, the Cinema Advertising market in Pakistan is experiencing significant growth due to changing customer preferences, the increasing number of multiplexes and cinema screens, the rising middle class, and the overall economic growth of the country. As these trends continue, we can expect the cinema advertising market in Pakistan to further expand and evolve in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.