Sports

Revenue in the Sports market is projected to reach US$77.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.86%, resulting in a projected market volume of US$84.43m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$12.34 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Pakistan is seeing slow growth, influenced by factors such as limited resources, lack of infrastructure, and low consumer spending. Sub-markets like soccer, American football, basketball, baseball, and cricket are all impacted by these challenges, hindering the overall markets progress. However, with increasing investments in sports and growing interest among the youth, the market could potentially see an upturn in the future.

Customer preferences: The growing popularity of e-sports in Pakistan has opened up new opportunities in the Sports market, with a rise in demand for streaming platforms and esports events. This trend is driven by the countrys young population and their increasing engagement with digital media. Additionally, the emergence of local competitive gaming teams and leagues highlights the shift towards e-sports as a form of entertainment and competition. This trend is influenced by the countrys growing middle class and their disposable income, allowing them to invest in gaming equipment and attend live e-sports events.

Trends in the market: In Pakistan, the Sports Market industry is seeing a significant increase in the use of online platforms and technology. With the rise of social media, there is a growing trend of virtual sports events and tournaments, allowing athletes to compete and connect with fans from anywhere. Furthermore, online shopping for sports equipment and apparel is becoming more popular, providing convenience and accessibility for consumers. These trends are significant as they allow for greater participation and engagement in sports, and provide new avenues for businesses to target customers and increase revenue. However, this shift towards digital platforms may also have implications for traditional brick-and-mortar sports businesses, who may need to adapt and utilize technology to stay competitive in the market. Overall, the trajectory of these trends shows a growing reliance on technology in the Sports Market industry in Pakistan, bringing both opportunities and challenges for industry stakeholders.

Local special circumstances: In Pakistan, the Sports Market is heavily influenced by the countrys passion for cricket. The sport holds a special place in Pakistani culture and has a significant fan following. The geographical location of Pakistan also plays a role, as the country is home to several cricket stadiums and has hosted various international matches. Additionally, the regulatory policies, such as the Pakistan Cricket Boards initiatives to promote and develop the sport, have a significant impact on the markets growth. These unique factors create a vibrant and competitive market for sports in Pakistan, offering opportunities for both local and international players in the industry.

Underlying macroeconomic factors: The Sports Market market in Pakistan is significantly impacted by macroeconomic factors such as economic stability, government policies, and investments in the sports industry. As the countrys economy continues to grow, there is a strong demand for sports-related products and services, leading to a thriving Sports market. Additionally, favorable government policies promoting sports and increasing investments in sports infrastructure have also contributed to the growth of the market. With a growing middle class and an increasing interest in sports among the younger generation, the Sports market in Pakistan is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.