Traditional TV Advertising - Pakistan

  • Pakistan
  • Ad spending in the Traditional TV Advertising market in Pakistan is forecasted to reach US$341.30m in 2024.
  • The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.09%, leading to a projected market volume of US$378.50m by 2029.
  • The average ad spending per TV Viewer in the Traditional TV Advertising market is estimated to be US$5.89 in 2024.
  • The number of users in the Traditional TV Advertising market is expected to reach 63.3m users by 2029.
  • Traditional TV advertising in Pakistan is experiencing a resurgence due to its wide reach and effectiveness in engaging audiences across diverse demographics.

Key regions: Germany, Europe, Japan, United Kingdom, Australia

 
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Analyst Opinion

The Traditional TV Advertising market in Pakistan is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Pakistan are shifting towards traditional TV advertising due to its wide reach and effectiveness in reaching a large audience. Despite the rise of digital advertising platforms, many consumers still rely on traditional TV for their entertainment needs. This preference for TV viewing creates a lucrative opportunity for advertisers to reach a large and diverse audience. Trends in the market indicate that advertisers in Pakistan are increasingly investing in traditional TV advertising. This can be attributed to the fact that TV remains the primary source of entertainment for a significant portion of the population. Advertisers are leveraging this trend by creating compelling and engaging TV commercials to capture the attention of viewers. Additionally, the local special circumstances in Pakistan contribute to the growth of traditional TV advertising. The country has a large population, and TV penetration is relatively high, making it an attractive platform for advertisers to reach a wide audience. Furthermore, the popularity of local TV channels and programs adds to the appeal of traditional TV advertising, as advertisers can target specific demographics and regions. Underlying macroeconomic factors also play a role in the development of the traditional TV advertising market in Pakistan. The country's economy has been growing steadily, leading to an increase in disposable income and consumer spending. This provides advertisers with the opportunity to invest more in advertising campaigns, including traditional TV advertising, to promote their products and services. In conclusion, the Traditional TV Advertising market in Pakistan is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the wide reach and effectiveness of traditional TV advertising to target a large and diverse audience. With the continued popularity of TV viewing and the country's economic growth, the traditional TV advertising market in Pakistan is expected to further expand in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional TV advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, number of households with television, and consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

Overview

  • Ad Spending
  • Demographics
  • Key Players
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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