Web Push Advertising - New Zealand

New Zealand

Highlights

Ad spending in the Web Push Advertising market in New Zealand is forecasted to reach US$7.81m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 0.69%, leading to a projected market volume of US$8.14m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in New Zealand is set to be US$1.52 in 2024.
In New Zealand, the rising trend of utilizing Web Push Advertising in the digital Advertising market is reshaping consumer engagement strategies for local businesses.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly embracing web push advertising as a way to stay informed and engaged with their favorite brands. This form of advertising allows businesses to send targeted messages directly to their customers' devices, providing them with relevant and timely information. Customers appreciate the convenience and personalization that web push advertising offers, as it allows them to receive updates and offers without having to actively search for them.

Trends in the market: One of the key trends in the Web Push Advertising market in New Zealand is the increasing adoption of mobile devices. With the majority of the population owning a smartphone, businesses are leveraging web push advertising to reach customers on the go. This trend is driven by the growing popularity of mobile apps and the increasing reliance on smartphones for everyday tasks. As a result, businesses are investing in mobile-friendly web push advertising strategies to effectively target and engage with their mobile-savvy customers. Another trend in the market is the rise of personalized and interactive web push advertising campaigns. Businesses are recognizing the importance of delivering tailored messages that resonate with their customers. By leveraging user data and preferences, they can create personalized web push notifications that offer relevant content, promotions, and recommendations. Additionally, businesses are incorporating interactive elements such as surveys, quizzes, and gamification to increase customer engagement and drive conversions.

Local special circumstances: New Zealand has a highly digital-savvy population, with a high internet penetration rate and a strong culture of online shopping. This makes it an ideal market for web push advertising, as businesses can easily reach and engage with their target audience. Furthermore, New Zealand has a relatively small population compared to other countries, which allows businesses to implement localized and targeted web push advertising campaigns.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in New Zealand is also influenced by underlying macroeconomic factors. The country has a stable economy with a strong focus on technology and innovation. This creates a favorable environment for businesses to invest in digital advertising solutions, including web push advertising. Additionally, the increasing competition in the market is driving businesses to explore new and innovative ways to reach and engage with their customers, leading to the adoption of web push advertising as a strategic marketing tool. In conclusion, the Web Push Advertising market in New Zealand is witnessing significant growth and development due to customer preferences for personalized and convenient advertising, the increasing adoption of mobile devices, and the country's digital-savvy population. Businesses are leveraging web push advertising to effectively target and engage with their customers, while also incorporating personalized and interactive elements to enhance the customer experience. With a stable economy and a focus on technology and innovation, New Zealand provides a favorable environment for businesses to invest in web push advertising as a strategic marketing tool.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.