Market Insights Advertising & Media Advertising Direct Messaging Advertising

Telemarketing - New Zealand

New Zealand

Ad spending in the Telemarketing market in New Zealand is forecasted to reach US$31.55m in 2024.
The expected annual growth rate (CAGR 2024-2029) is -1.94%, leading to a projected market volume of US$28.60m by 2029.
Compared globally, the United States will generate the highest ad spending (US$4,616.00m in 2024).
The average ad spending per capita in the Telemarketing market in New Zealand is projected to be US$5.99 in 2024.
New Zealand's telemarketing in the advertising market is seeing a shift towards personalized campaigns to enhance customer engagement and drive sales.

Key regions: Asia, Germany, China, United Kingdom, Japan

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Analyst Opinion

The Telemarketing Advertising market in New Zealand is experiencing significant growth and development. Customer preferences, local special circumstances, and underlying macroeconomic factors are all contributing to this trend. Customer preferences in New Zealand are shifting towards more personalized and targeted advertising. Consumers are becoming increasingly selective about the advertisements they engage with, and telemarketing offers a unique opportunity for direct communication with potential customers. This allows companies to tailor their marketing messages to individual preferences and needs, increasing the effectiveness of their campaigns. In addition, the rise of digital technology has made telemarketing more accessible and efficient. With the widespread use of smartphones and internet connectivity, companies can reach a larger audience and engage with customers in real-time. This has led to a surge in telemarketing activities in New Zealand, as businesses recognize the potential of this channel to drive sales and build customer relationships. Trends in the Telemarketing Advertising market in New Zealand also reflect global market developments. The increasing emphasis on data-driven marketing strategies is driving the adoption of advanced analytics and automation tools. Companies are leveraging customer data to identify target segments, personalize their messaging, and optimize their telemarketing campaigns. This trend is expected to continue as businesses seek to maximize their return on investment and improve the efficiency of their marketing efforts. Local special circumstances also play a role in the development of the Telemarketing Advertising market in New Zealand. The country has a relatively small population compared to other developed countries, which presents both challenges and opportunities for marketers. On one hand, companies need to carefully target their telemarketing efforts to reach the right audience and avoid wasting resources. On the other hand, the smaller market size allows for more personalized and tailored marketing strategies, which can lead to higher conversion rates and customer satisfaction. Underlying macroeconomic factors are also contributing to the growth of the Telemarketing Advertising market in New Zealand. The country's stable economy and strong consumer confidence are driving increased spending on advertising and marketing. As businesses compete for market share, they are turning to telemarketing as a cost-effective and efficient way to reach potential customers. Overall, the Telemarketing Advertising market in New Zealand is experiencing significant growth and development. Customer preferences for personalized and targeted advertising, the rise of digital technology, global market trends, local special circumstances, and underlying macroeconomic factors are all contributing to this trend. As companies continue to invest in telemarketing strategies and leverage advanced analytics and automation tools, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.