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SMS Advertising - New Zealand

New Zealand

Ad spending in the SMS Advertising market in New Zealand is forecasted to reach US$2.03m in 2024.
The expected annual growth rate (CAGR 2024-2029) of ad spending is -0.60%, leading to a projected market volume of US$1.97m by 2029.
When compared globally, the United States will generate the most ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.38 in 2024.
New Zealand's SMS Advertising market is witnessing a surge in personalized campaigns, leveraging data analytics for targeted messaging strategies.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in New Zealand is experiencing steady growth and development.

Customer preferences: Customers in New Zealand are increasingly relying on mobile phones for communication and information. With the high mobile penetration rate in the country, SMS has become a popular and convenient means of communication. Many people prefer to receive promotional messages and advertisements through SMS rather than other channels such as email or social media. SMS advertising allows businesses to reach their target audience directly and in a more personalized manner.

Trends in the market: One of the key trends in the SMS Advertising market in New Zealand is the use of personalized and targeted messages. Businesses are leveraging customer data and analytics to create customized SMS campaigns that resonate with their target audience. By tailoring messages to individual preferences and behaviors, businesses can increase the effectiveness of their advertising efforts and improve customer engagement. Another trend in the market is the integration of SMS advertising with other digital marketing channels. Businesses are recognizing the importance of a multi-channel approach and are using SMS as part of their overall marketing strategy. For example, SMS can be used to drive traffic to a company's website or social media pages, or to promote special offers or discounts. This integration allows businesses to create a cohesive and consistent brand experience for their customers.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both opportunities and challenges for the SMS Advertising market. On one hand, the smaller market size allows businesses to target their advertising efforts more effectively and reach a higher proportion of the population. On the other hand, the smaller market size also means that businesses need to be more strategic in their advertising spend and ensure that their campaigns are cost-effective.

Underlying macroeconomic factors: The growing economy in New Zealand is contributing to the development of the SMS Advertising market. With a strong GDP growth rate and increasing consumer spending, businesses are investing more in advertising to capture a larger share of the market. Additionally, the high mobile penetration rate in the country provides a favorable environment for SMS advertising, as businesses can reach a large number of potential customers through this channel. In conclusion, the SMS Advertising market in New Zealand is experiencing growth and development due to customer preferences for mobile communication, the use of personalized and targeted messages, the integration with other digital marketing channels, the smaller market size, and the underlying macroeconomic factors. Businesses in New Zealand are recognizing the effectiveness of SMS advertising and are leveraging this channel to reach their target audience and drive customer engagement.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.