In-App Advertising - New Zealand

New Zealand

Highlights

Ad spending in the In-App Advertising market in New Zealand is forecasted to reach US$450.10m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 6.97%, leading to a projected market volume of US$674.20m by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$96.09 in 2024.
When compared globally, China is anticipated to lead in ad spending with US$132.80bn in 2024.
In New Zealand, the In-App Advertising market is rapidly growing, driven by the increasing mobile usage and demand for targeted digital advertising.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In-App Advertising market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: Customers in New Zealand have shown a strong preference for mobile apps, which has fueled the growth of the In-App Advertising market. With the increasing popularity of smartphones and the widespread use of mobile apps, advertisers have recognized the potential of reaching consumers through in-app advertisements.

Trends in the market: One of the key trends in the In-App Advertising market in New Zealand is the shift towards more personalized and targeted advertisements. Advertisers are increasingly using data-driven techniques to deliver relevant and engaging ads to consumers. This trend is driven by the growing availability of user data and advancements in advertising technology. Another trend in the market is the rise of native advertising in mobile apps. Native ads are designed to seamlessly blend with the app's content, providing a non-disruptive advertising experience for users. This form of advertising has gained popularity in New Zealand as it allows advertisers to deliver their message in a more organic and engaging way.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both opportunities and challenges for the In-App Advertising market. On one hand, advertisers can target a more niche audience and achieve higher engagement rates. On the other hand, the limited pool of potential app users may pose challenges in terms of scale and reach.

Underlying macroeconomic factors: The growing In-App Advertising market in New Zealand can be attributed to several underlying macroeconomic factors. The country has a stable and prosperous economy, which has led to increased consumer spending and investment in digital advertising. Additionally, New Zealand has a high smartphone penetration rate, indicating a large potential audience for in-app advertisements. In conclusion, the In-App Advertising market in New Zealand is experiencing growth due to customer preferences for mobile apps, the trend towards personalized and targeted advertisements, the rise of native advertising, the country's unique circumstances, and underlying macroeconomic factors. Advertisers in New Zealand are leveraging these trends and factors to reach and engage with consumers in a more effective and efficient way.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.