Market Insights Advertising & Media Advertising Print Advertising

Magazine Advertising - New Zealand

New Zealand

Ad spending in the Magazine Advertising market in New Zealand is forecasted to reach US$27.10m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2029) of -4.35%, leading to a projected market volume of US$21.70m by 2029.
In 2024, the projected market volume is US$4,580.00m, with the majority of revenue expected to be generated the United States.
By 2029, the number of readers in the Magazine Advertising market in New Zealand is estimated to reach 0.7m users.
The average ad spending per reader in the Magazine Advertising market is forecasted to be US$30.60 in 2024.
New Zealand's magazine advertising market is witnessing a shift towards digital platforms to target tech-savvy audiences effectively.

Key regions: Australia, China, India, Asia, United Kingdom

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Analyst Opinion

The Magazine Advertising market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand have shown a strong preference for magazine advertising. They appreciate the visual appeal of print magazines and enjoy the tactile experience of flipping through the pages. Additionally, magazines offer a targeted advertising platform, allowing businesses to reach specific audiences with their messages. This level of customization is highly valued by customers who want to ensure their advertisements are seen by the right people.

Trends in the market: One of the key trends in the Magazine Advertising market in New Zealand is the shift towards digital magazines. While print magazines continue to be popular, digital magazines are gaining traction due to their convenience and accessibility. With the increasing use of smartphones and tablets, consumers can now access their favorite magazines anytime and anywhere. This trend has opened up new opportunities for advertisers to reach a wider audience through digital platforms. Another trend in the market is the rise of niche magazines. As customers become more selective in their reading choices, niche magazines that cater to specific interests and hobbies are gaining popularity. These magazines provide advertisers with a targeted audience, allowing them to deliver personalized messages to their desired customer base. Advertisers are recognizing the value of these niche magazines and are allocating their advertising budgets accordingly.

Local special circumstances: New Zealand's relatively small population and geographic isolation create a unique market for magazine advertising. With a smaller audience to reach, advertisers have the opportunity to create highly targeted campaigns that resonate with the local population. This localized approach allows businesses to connect with customers on a personal level and build strong brand loyalty.

Underlying macroeconomic factors: The stable and growing economy of New Zealand is also contributing to the development of the Magazine Advertising market. As the economy expands, businesses have more resources to invest in advertising, including magazine advertisements. Additionally, the country's tourism industry is thriving, attracting a large number of international visitors. This influx of tourists presents an opportunity for advertisers to reach a diverse audience and promote their products or services. In conclusion, the Magazine Advertising market in New Zealand is experiencing growth and development due to customer preferences for print and targeted advertising, the rise of digital magazines, the popularity of niche publications, the unique market circumstances in New Zealand, and the underlying macroeconomic factors.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical magazine editions.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.