Web Push Advertising - Mexico

Mexico

Highlights

Ad spending in the Web Push Advertising market in Mexico is forecasted to reach US$26.62m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.63%, leading to an estimated market volume of US$34.92m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in Mexico is set to be US$0.24 in 2024.
In Mexico, Web Push Advertising is gaining traction among advertisers seeking to engage with tech-savvy consumers in a cost-effective and targeted manner.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in Mexico is experiencing significant growth and development.

Customer preferences: Mexican customers have shown a strong preference for personalized and targeted advertising. They appreciate receiving relevant and timely notifications on their devices, which makes web push advertising an effective tool for reaching them. Furthermore, with the increasing popularity of mobile devices in Mexico, customers are more likely to engage with web push notifications on their smartphones and tablets.

Trends in the market: One of the key trends in the Mexican Web Push Advertising market is the adoption of advanced targeting and segmentation techniques. Advertisers are leveraging data analytics and machine learning algorithms to identify the right audience for their campaigns and deliver personalized messages. This trend is driven by the need to maximize the effectiveness of advertising campaigns and improve return on investment. Another trend in the market is the integration of web push notifications with other marketing channels. Advertisers are increasingly using web push notifications as part of their omnichannel marketing strategies, combining them with email marketing, social media advertising, and other digital channels. This integration allows for a more cohesive and consistent customer experience across different touchpoints.

Local special circumstances: Mexico has a large and growing population of internet users, making it an attractive market for web push advertising. The country has seen a rapid increase in smartphone penetration, with more people accessing the internet through their mobile devices. This presents a significant opportunity for advertisers to reach a wide audience through web push notifications. Furthermore, Mexico has a vibrant e-commerce sector, with a growing number of online retailers and marketplaces. Web push advertising can be a powerful tool for these businesses to drive traffic to their websites, increase conversions, and boost sales. The convenience and immediacy of web push notifications make them particularly well-suited for e-commerce marketing in Mexico.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Mexico is also influenced by macroeconomic factors. The country has a stable economy and a growing middle class, which has led to increased consumer spending. As a result, advertisers are keen to capture the attention of Mexican consumers and drive sales through targeted advertising campaigns. Additionally, Mexico has a young and tech-savvy population that is increasingly connected to the internet. This demographic shift is driving the demand for digital advertising, including web push notifications. Advertisers recognize the potential of reaching this demographic through web push advertising and are investing in this channel to capitalize on the growing market opportunity. In conclusion, the Web Push Advertising market in Mexico is experiencing significant growth and development. Mexican customers prefer personalized and targeted advertising, and advertisers are adopting advanced targeting techniques to meet their preferences. The integration of web push notifications with other marketing channels is also a key trend in the market. Mexico's large and growing population of internet users, vibrant e-commerce sector, stable economy, and young tech-savvy population are all contributing to the growth of the Web Push Advertising market in the country.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.