Traditional Out-of-Home Advertising - Mexico

Mexico's Traditional Out-of-Home Advertising market is anticipated to reach US$230.10m in 2024.
The market is forecasted to exhibit a compound annual growth rate (CAGR 2024-2030) of 1.41%, leading to a projected market size of US$250.20m by 2030.
The expected average ad spending per capita in Mexico's Traditional Out-of-Home Advertising market is US$1.78 in 2024.
Mexico's Traditional Out-of-Home Advertising market is embracing digital transformation to enhance engagement and reach in a tech-savvy consumer landscape.

Definition:
Traditional Out-of-Home (OOH) Advertising refers to all advertising revenues generated by traditional (physical) out-of-home media in public areas. The Traditional Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Traditional Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Traditional Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional billboards (bulletins, large banners, inflatable billboards)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g. traditional ambient media at point of sale, posters in restrooms)

Digital billboards (city-light boards)
Digital street furniture (city-light posters, city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)
Event- and promotion-related media

The Traditional Out-of-Home Advertising market in Mexico is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Mexico are shifting towards more visually appealing and interactive advertising methods. Traditional Out-of-Home Advertising, such as billboards and posters, are able to capture the attention of consumers in a way that digital advertising cannot. This preference for traditional advertising methods is driven by the desire for a more tangible and immersive experience, as well as the belief that traditional advertising is more trustworthy and reliable. Trends in the market are also contributing to the growth of the Traditional Out-of-Home Advertising market in Mexico. One of the key trends is the increasing use of technology in outdoor advertising. Digital billboards and interactive displays are becoming more common, allowing advertisers to engage with consumers in new and innovative ways. This trend is driven by advancements in technology and the desire to create more personalized and targeted advertising campaigns. Another trend in the market is the focus on sustainability and environmental responsibility. Advertisers are increasingly looking for ways to reduce their environmental impact and are turning to eco-friendly materials and practices in their outdoor advertising campaigns. This trend is driven by growing consumer concern for the environment and the desire for brands to align themselves with sustainable practices. Local special circumstances in Mexico are also contributing to the growth of the Traditional Out-of-Home Advertising market. Mexico has a large and diverse population, with different regions and cities having their own unique characteristics and preferences. This diversity allows advertisers to tailor their outdoor advertising campaigns to specific local markets, increasing the effectiveness and impact of their campaigns. Underlying macroeconomic factors are also playing a role in the development of the Traditional Out-of-Home Advertising market in Mexico. The country's strong economic growth and increasing consumer spending power are creating opportunities for advertisers to reach a larger audience. Additionally, the government's investment in infrastructure and urban development is creating new spaces and opportunities for outdoor advertising. In conclusion, the Traditional Out-of-Home Advertising market in Mexico is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers in Mexico are capitalizing on the desire for visually appealing and interactive advertising methods, as well as the increasing use of technology and focus on sustainability. With a diverse population and strong economic growth, Mexico presents a promising market for outdoor advertising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.