In-App Advertising - Mexico

Mexico

Highlights

Ad spending in the In-App Advertising market in Mexico is forecasted to reach US$1.93bn in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 8.77%, leading to a projected market volume of US$3.19bn by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$17.25 in 2024.
When compared globally, China is anticipated to generate the highest ad spending at US$132.80bn in 2024.
In Mexico, the In-App Advertising market is rapidly growing due to the increasing smartphone penetration and the popularity of mobile apps among the population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Mexico has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: Mexican consumers have shown a strong preference for mobile devices, with smartphone penetration rates steadily increasing. This has led to a surge in mobile app usage, creating a ripe environment for in-app advertising. Additionally, the younger demographic in Mexico, who are heavy users of mobile apps, are more accepting of in-app advertising as long as it is relevant and non-intrusive.

Trends in the market: One of the main trends in the In-App Advertising market in Mexico is the shift towards programmatic advertising. Programmatic advertising allows for real-time bidding and targeting, enabling advertisers to reach their desired audience more effectively. This trend has been fueled by the increasing availability of data and advanced analytics, which help advertisers optimize their campaigns and improve ROI. Another trend in the market is the growing popularity of native ads. Native ads are seamlessly integrated into the app's user interface, providing a more engaging and non-disruptive advertising experience. This format has gained traction in Mexico as it aligns with the preferences of consumers who are seeking a more personalized and relevant ad experience.

Local special circumstances: Mexico's large and young population, coupled with increasing smartphone penetration rates, presents a unique opportunity for advertisers to reach a wide audience through in-app advertising. Furthermore, the Mexican market has a strong presence of global app developers, attracting advertisers to invest in the region.

Underlying macroeconomic factors: Mexico's economy has been growing steadily, contributing to the increase in disposable income among consumers. This has led to higher spending on mobile devices and mobile apps, driving the growth of the In-App Advertising market. Additionally, the government's efforts to improve internet infrastructure and expand access to mobile broadband have further fueled the growth of mobile app usage in the country. In conclusion, the In-App Advertising market in Mexico is experiencing significant growth due to customer preferences for mobile devices and increasing smartphone penetration rates. The shift towards programmatic advertising and the popularity of native ads are key trends in the market. Mexico's large and young population, coupled with a growing economy and improved internet infrastructure, create a favorable environment for the growth of in-app advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.