E-mail Advertising - Mexico | Statista Market Forecast

Ad spending in the E-mail Advertising market in Mexico is forecasted to reach US$120.90m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.86%, leading to a projected market volume of US$170.20m by 2030.
When compared globally, the United States will generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market in Mexico is expected to be US$1.10 in 2024.
Mexico's E-mail Advertising market is thriving as companies capitalize on the country's growing digital infrastructure and increasing internet penetration rates.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

The Email Advertising market in Mexico is experiencing significant growth and development. Customer preferences have shifted towards digital platforms, leading to an increase in demand for email advertising. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the expansion of this market. Customer preferences in Mexico have evolved to favor digital advertising channels, including email advertising. With the increasing penetration of smartphones and internet access, consumers are spending more time online, creating a captive audience for email advertisements. Furthermore, email advertising offers a cost-effective and targeted approach to reach potential customers, making it an attractive option for businesses in Mexico. Trends in the market indicate that email advertising is becoming more personalized and interactive. Companies are leveraging data analytics and automation tools to segment their email lists and deliver tailored content to individual recipients. This personalized approach enhances customer engagement and increases the likelihood of conversion. Additionally, interactive elements such as videos, GIFs, and surveys are being incorporated into email campaigns to further captivate recipients and drive action. Local special circumstances also contribute to the growth of the Email Advertising market in Mexico. The country has a large and growing population, providing a vast consumer base for businesses to target. Furthermore, Mexico has a strong entrepreneurial culture, with many small and medium-sized enterprises (SMEs) seeking cost-effective advertising solutions. Email advertising allows these businesses to reach a wide audience at a fraction of the cost compared to traditional advertising channels. Underlying macroeconomic factors further support the development of the Email Advertising market in Mexico. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This economic stability creates a favorable environment for businesses to invest in marketing and advertising activities, including email campaigns. Additionally, Mexico's growing middle class presents a lucrative market segment for companies to target with their email advertisements. In conclusion, the Email Advertising market in Mexico is thriving due to customer preferences for digital advertising, personalized and interactive email campaigns, local special circumstances such as a large population and a strong entrepreneurial culture, and underlying macroeconomic factors such as economic growth and an expanding middle class. As these trends and factors continue to shape the market, the Email Advertising industry in Mexico is expected to grow further in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.