Digital Classifieds - Mexico | Statista Market Forecast

Ad spending in the Digital Classifieds market in Mexico is forecasted to reach US$131.50m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.86%, leading to an estimated market volume of US$165.00m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be US$0.33 in 2024.
Within the Digital Classifieds market in Mexico, 25% of the total ad spending will be derived through mobile in 2030.
Amidst Mexico's growing digital landscape, the Digital Classifieds segment in the Advertising market is experiencing a surge in user engagement and platform diversity.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Mexico has seen significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms. Customer preferences in Mexico have shifted towards online classifieds platforms due to their convenience and accessibility. With the rise of smartphones and internet penetration, more and more people in Mexico have access to digital platforms, making it easier for them to buy and sell goods and services online. Additionally, online classifieds platforms offer a wider range of options and allow users to easily compare prices and negotiate with sellers. This has made digital classifieds a preferred choice for many consumers in Mexico. Trends in the market show that the digital classifieds sector in Mexico is becoming more specialized. While general classifieds platforms continue to dominate the market, there has been a rise in niche platforms catering to specific industries or target audiences. For example, there are now dedicated platforms for real estate, automotive, jobs, and even pets. This trend reflects the growing demand for specialized services and the desire for more targeted advertising. Local special circumstances in Mexico have also contributed to the growth of the digital classifieds market. Mexico has a large informal economy, with many small businesses and individuals relying on classifieds platforms to reach potential customers. Additionally, the high cost of traditional advertising channels has made digital classifieds a more affordable and effective option for businesses in Mexico. These factors have created a favorable environment for the growth of the digital classifieds market in the country. Underlying macroeconomic factors have also played a role in the development of the digital classifieds market in Mexico. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a larger market for goods and services, driving the demand for online classifieds. Additionally, the growing middle class in Mexico has contributed to the growth of the digital classifieds market, as more people have the financial means to buy and sell items online. In conclusion, the Digital Classifieds market in Mexico has experienced significant growth due to changing customer preferences, the increasing adoption of digital platforms, and favorable local and macroeconomic factors. The market is expected to continue to expand as more people in Mexico gain access to the internet and as the demand for specialized services and targeted advertising grows.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.