Audio Advertising - Mexico | Statista Market Forecast

Ad spending in Mexico's Audio Advertising market is forecasted to reach US$441.20m in 2024.
The largest market is Traditional Radio Advertising with a market volume of US$311.00m in 2024.
In global comparison, most ad spending will be generated the United States (US$19.07bn in 2024).
The average ad spending per listener in the Traditional Radio Advertising market is projected to amount to US$6.47 in 2024.
Mexico's audio advertising market is experiencing rapid growth, driven by the country's expanding digital media landscape and increasing consumer engagement with podcasts and streaming services.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a strong preference for audio content, making audio advertising an effective way for brands to reach their target audience. With the rise of streaming platforms and the increasing popularity of podcasts, more and more people are consuming audio content on a regular basis. This shift in consumer behavior has created a lucrative opportunity for advertisers to engage with their customers through audio advertisements.

Trends in the market: One of the key trends in the Mexican Audio Advertising market is the increasing adoption of programmatic advertising. Programmatic audio advertising allows brands to target specific demographics and deliver personalized messages to listeners. This technology-driven approach has revolutionized the audio advertising landscape, making it more efficient and effective for advertisers. Another trend in the market is the integration of audio advertising with voice-activated devices. With the growing popularity of smart speakers and virtual assistants, brands are exploring new ways to engage with consumers through voice-activated advertisements. This presents a unique opportunity for advertisers to create interactive and immersive audio experiences for their target audience.

Local special circumstances: Mexico has a large and diverse population, with different regions having their own unique cultural preferences. Advertisers need to take into account these cultural nuances and tailor their audio advertisements accordingly. For example, music plays a significant role in Mexican culture, and incorporating local music and artists into audio advertisements can help resonate with the audience on a deeper level.

Underlying macroeconomic factors: Mexico is one of the largest economies in Latin America, with a growing middle class and increasing disposable income. This economic growth has led to an expansion of the consumer market and an increase in purchasing power. As a result, advertisers have recognized the potential of the Mexican market and are investing more in audio advertising to capture the attention of this growing consumer base. In conclusion, the Audio Advertising market in Mexico is experiencing significant growth due to customer preferences for audio content, the adoption of programmatic advertising, the integration of audio advertising with voice-activated devices, and the underlying macroeconomic factors driving consumer spending. Advertisers in Mexico need to understand the local cultural preferences and tailor their audio advertisements to effectively engage with the target audience.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.