Web Push Advertising - Malta | Statista Market Forecast

Ad spending in the Web Push Advertising market in Malta is forecasted to reach US$433.10k in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 1.10%, leading to a projected market volume of US$462.30k by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.90 in 2024.
Malta's advertising market is embracing Web Push Advertising to engage audiences effectively in the digital realm, marking a shift towards targeted and interactive promotional strategies.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Malta has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences: In today's digital age, consumers are increasingly relying on online platforms for information, entertainment, and shopping. As a result, businesses are recognizing the importance of reaching their target audience through digital advertising channels. Web push advertising has emerged as an effective and efficient way to engage with customers and drive conversions. With web push notifications, businesses can deliver personalized messages directly to users' devices, even when they are not actively browsing the web. This convenience and immediacy have resonated with consumers in Malta, leading to a growing demand for web push advertising.

Trends in the market: One of the key trends in the web push advertising market in Malta is the increasing adoption of mobile devices. With the widespread availability of smartphones and tablets, more and more people are accessing the internet on the go. This shift towards mobile browsing has created new opportunities for businesses to reach their target audience through web push notifications. As a result, advertisers are investing in mobile-friendly web push campaigns to maximize their reach and engagement. Another trend in the market is the growing emphasis on personalization. Consumers today expect personalized experiences, and web push advertising allows businesses to deliver tailored messages based on user preferences, behavior, and demographics. By leveraging data analytics and segmentation techniques, advertisers can create highly targeted campaigns that resonate with their audience, leading to higher conversion rates and customer satisfaction.

Local special circumstances: Malta is known for its strong tourism industry, attracting millions of visitors each year. This presents a unique opportunity for businesses to leverage web push advertising to target tourists and promote their products or services. Whether it's offering discounts on local attractions, recommending popular restaurants, or providing updates on events and festivals, web push notifications can help businesses capture the attention of tourists and drive engagement.

Underlying macroeconomic factors: The strong economic growth in Malta has contributed to the development of the web push advertising market. As the economy expands, businesses have more resources to invest in advertising and marketing activities. Additionally, the increasing internet penetration rate and the availability of high-speed internet connections have made it easier for businesses to reach their target audience through web push notifications. These macroeconomic factors have created a favorable environment for the growth of the web push advertising market in Malta. In conclusion, the web push advertising market in Malta is experiencing growth due to customer preferences for personalized and mobile-friendly advertising, as well as the unique opportunities presented by the tourism industry. The underlying macroeconomic factors, such as economic growth and improved internet infrastructure, have also contributed to the development of the market. As businesses continue to recognize the benefits of web push advertising, we can expect further growth and innovation in the market in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.