SMS Advertising - Malta | Statista Market Forecast

Ad spending in the SMS Advertising market in Malta is forecasted to reach US$122.50k in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of -0.71%, leading to a projected market volume of US$117.30k by 2030.
When compared globally, the United States will dominate in ad spending, with US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market is projected to be US$0.23 in 2024.
In Malta, SMS Advertising is gaining traction due to its cost-effectiveness and high engagement rates among the tech-savvy population.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Malta is experiencing steady growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Malta are shifting towards mobile advertising, with a growing number of consumers relying on their smartphones for daily activities. This has created a demand for targeted and personalized advertising messages delivered directly to their mobile devices. SMS advertising provides a cost-effective and efficient way for businesses to reach their target audience, as it allows for direct communication and instant delivery of messages. Trends in the market indicate that SMS advertising is becoming increasingly popular among businesses in Malta. This can be attributed to the high open and response rates of SMS messages compared to other forms of advertising. Additionally, advancements in technology have made it easier for businesses to integrate SMS advertising into their marketing strategies. For example, the use of automated SMS platforms allows businesses to send personalized messages to a large number of recipients simultaneously. Local special circumstances also contribute to the development of the SMS Advertising market in Malta. The small size of the country and its high population density make it easier for businesses to target specific geographic areas with their SMS advertising campaigns. This level of precision and localization is highly valued by businesses, as it allows them to reach their target audience effectively and efficiently. Underlying macroeconomic factors further support the growth of the SMS Advertising market in Malta. The country's stable economy and high smartphone penetration rate provide a favorable environment for businesses to invest in mobile advertising. Additionally, the increasing digitalization of the economy and the rising popularity of online shopping have created opportunities for businesses to promote their products and services through SMS advertising. In conclusion, the SMS Advertising market in Malta is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift in customer preferences towards mobile advertising, the growing popularity of SMS advertising among businesses, the unique local circumstances in Malta, and the favorable macroeconomic environment all contribute to the positive outlook for the SMS Advertising market in Malta.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.