Search Advertising - Malta

Malta

Highlights

Ad spending in the Search Advertising market in Malta is forecasted to reach US$29.92m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 7.48%, leading to a projected market volume of US$46.11m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$137.00bn in 2024).
Within the Search Advertising market of Malta, 30% of total ad spending is estimated to come from mobile advertising in 2030.
The average ad spending per internet user in the Search Advertising market of Malta is projected to be US$62.10 in 2024.
Malta's Search Advertising market is experiencing a shift towards targeted local campaigns to reach the country's niche audience effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Search Advertising market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Malta have shifted towards digital platforms, with an increasing number of consumers relying on the internet to search for products and services. This shift is driven by the convenience and accessibility of online search, as well as the growing use of mobile devices. As a result, businesses in Malta are increasingly investing in search advertising to reach their target audience and drive online traffic to their websites. Trends in the market indicate that businesses in Malta are recognizing the value of search advertising and are allocating a larger portion of their marketing budgets to this channel. This is supported by the increasing number of search advertising campaigns being launched in the country. Additionally, there is a growing demand for search advertising professionals in Malta, as businesses seek to optimize their campaigns and improve their online visibility. Local special circumstances also contribute to the growth of the Search Advertising market in Malta. The country's small size and high population density make it an ideal market for targeted advertising. Businesses can reach a large portion of the population through search advertising, ensuring that their message reaches the right audience. Furthermore, the competitive nature of the market in Malta has led businesses to invest in search advertising as a way to differentiate themselves and gain a competitive edge. Underlying macroeconomic factors also play a role in the development of the Search Advertising market in Malta. The country's strong economic growth and increasing disposable income have led to a higher demand for goods and services, driving businesses to invest in advertising to capture this demand. Additionally, the government's focus on promoting Malta as a hub for digital innovation and technology has created a favorable environment for the growth of the digital advertising industry, including search advertising. In conclusion, the Search Advertising market in Malta is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Businesses in Malta are recognizing the value of search advertising and are investing more in this channel to reach their target audience and drive online traffic. With the continued growth of the digital advertising industry and the government's support for digital innovation, the Search Advertising market in Malta is expected to continue its upward trajectory.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.