The Online Gambling market in Malta has been experiencing significant growth in recent years, driven by customer preferences, market trends, and local special circumstances.
Customer preferences: Customers in Malta have shown a strong preference for online gambling due to its convenience and accessibility. With the rise of smartphones and high-speed internet, more people are opting to gamble online rather than visiting traditional brick-and-mortar casinos. Online gambling offers a wide range of games and betting options, allowing customers to find their preferred form of entertainment. Additionally, the ability to play from the comfort of one's own home appeals to those who value privacy and convenience.
Trends in the market: One of the key trends in the online gambling market in Malta is the increasing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. The advancement in technology has made it possible to stream live games with high-quality video and audio, enhancing the overall gambling experience. Another trend in the market is the growing demand for mobile gambling. With the widespread use of smartphones, more people are using their mobile devices to access online gambling platforms. Mobile gambling offers the flexibility to play anytime and anywhere, which is particularly appealing to younger generations who are always on the go. Online gambling operators in Malta are investing in mobile-friendly platforms and developing mobile apps to cater to this growing demand.
Local special circumstances: Malta has established itself as a hub for the online gambling industry, attracting numerous operators and service providers to set up their businesses in the country. The government of Malta has created a favorable regulatory environment for online gambling, with a well-defined licensing framework and tax incentives. This has encouraged companies to choose Malta as their base of operations, leading to the growth of the online gambling market in the country. Additionally, Malta's strategic location in the Mediterranean region has made it an attractive destination for international players. The country's membership in the European Union provides operators with access to a large market and enables them to offer their services to customers across Europe. The presence of a skilled workforce, advanced IT infrastructure, and a strong legal framework further contribute to Malta's appeal as a hub for the online gambling industry.
Underlying macroeconomic factors: The growth of the online gambling market in Malta is also influenced by underlying macroeconomic factors. The global trend towards digitalization and the increasing adoption of online services have created a favorable environment for the online gambling industry. The ease of conducting financial transactions online and the availability of secure payment methods have made it more convenient for customers to participate in online gambling activities. Furthermore, the COVID-19 pandemic has had a significant impact on the online gambling market in Malta. With the closure of land-based casinos and restrictions on social gatherings, more people have turned to online gambling as a form of entertainment. The pandemic has accelerated the shift towards online gambling and is expected to continue driving growth in the market. In conclusion, the online gambling market in Malta is experiencing growth due to customer preferences for convenience and accessibility, market trends such as live dealer games and mobile gambling, local special circumstances including favorable regulations and Malta's strategic location, and underlying macroeconomic factors such as digitalization and the impact of the COVID-19 pandemic.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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