Digital Classifieds - Malta | Statista Market Forecast

Ad spending in the Digital Classifieds market in Malta is forecasted to reach US$1.61m in 2024.
The expected annual growth rate (CAGR 2024-2030) for ad spending is 2.02%, leading to a projected market volume of US$1.82m by 2030.
When compared globally, the majority of ad spending is anticipated to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.99 in 2024.
Within the Digital Classifieds market, 51% of total ad spending is predicted to come from mobile in 2030.
Malta's digital classifieds market is experiencing rapid growth, fueled by the country's tech-savvy population and increasing internet penetration.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Malta has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for buying and selling goods and services, leading to an increase in the popularity of digital classifieds. This trend is driven by several factors, including convenience, a wider reach, and the ability to compare prices and products easily.

Customer preferences: In Malta, customers are increasingly turning to online platforms for their buying and selling needs. This shift can be attributed to the convenience offered by digital classifieds. With just a few clicks, individuals can list their items for sale or browse through a wide range of products and services. The ability to search for specific items or services and compare prices has made online classifieds a preferred choice for many consumers in Malta.

Trends in the market: One of the key trends in the digital classifieds market in Malta is the rise of mobile usage. With the increasing popularity of smartphones, more people are accessing online platforms through their mobile devices. This trend has led to the development of mobile apps and optimized websites, making it easier for users to browse and post classified ads on the go. Another trend in the market is the emergence of niche classified platforms. While general classified websites continue to dominate the market, there has been a rise in specialized platforms catering to specific industries or interests. These niche platforms offer a more targeted audience and provide users with a more focused and tailored experience.

Local special circumstances: Malta's small size and population have contributed to the growth of the digital classifieds market. With a limited number of physical stores and services, online platforms have become essential for individuals to access a wider range of products and services. Additionally, the tourism industry in Malta has also played a role in the development of the digital classifieds market. Tourists often use online platforms to find accommodation, transportation, and other services during their stay in Malta.

Underlying macroeconomic factors: The strong internet penetration rate in Malta has been a driving force behind the growth of the digital classifieds market. With a high percentage of the population having access to the internet, online platforms have a large potential customer base. Additionally, the country's stable economy and high standard of living have contributed to increased consumer spending, further fueling the demand for digital classifieds. In conclusion, the Digital Classifieds market in Malta has experienced significant growth due to customer preferences for convenience and a wider reach. The rise of mobile usage, the emergence of niche platforms, and the country's unique circumstances have all played a role in shaping the market. With strong internet penetration and a stable economy, the digital classifieds market in Malta is likely to continue its upward trajectory in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.