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Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: United States, India, China, Japan, United Kingdom
The TV & Video Advertising market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital platforms.
Customer preferences: Customers in Malta are increasingly turning to digital platforms for their entertainment needs, including streaming services and online video platforms. This shift in customer preferences has led to a rise in demand for TV and video advertising on these platforms. Advertisers are recognizing the potential of reaching a large and engaged audience through digital channels, and are therefore investing more in TV and video advertising on these platforms.
Trends in the market: One of the key trends in the TV & Video Advertising market in Malta is the growth of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences based on their demographics, interests, and online behavior. This targeted approach to advertising has proven to be highly effective in reaching the right audience at the right time, leading to increased engagement and conversion rates. As a result, more advertisers in Malta are adopting programmatic advertising strategies to maximize the impact of their TV and video campaigns. Another trend in the market is the rise of mobile advertising. With the increasing use of smartphones and tablets, customers in Malta are consuming TV and video content on their mobile devices. Advertisers are recognizing this trend and are investing in mobile advertising to reach this growing audience. Mobile advertising offers the advantage of being highly targeted and interactive, allowing advertisers to engage with customers in a more personalized and engaging way.
Local special circumstances: One of the unique factors influencing the TV & Video Advertising market in Malta is the country's small size. With a population of just over 400,000 people, Malta presents a relatively small market for advertisers. However, this also means that advertisers have the opportunity to reach a highly concentrated and engaged audience. Advertisers in Malta need to take this into consideration when developing their TV and video advertising strategies, focusing on delivering relevant and impactful messages to their target audience.
Underlying macroeconomic factors: The growing TV & Video Advertising market in Malta is also influenced by underlying macroeconomic factors. The country has a strong economy and a high standard of living, which has led to increased consumer spending on entertainment and leisure activities. This has created a favorable environment for advertisers to invest in TV and video advertising, as they can expect a positive return on their investment. In conclusion, the TV & Video Advertising market in Malta is developing rapidly due to changing customer preferences, the rise of digital platforms, and the adoption of programmatic and mobile advertising. Advertisers in Malta have the opportunity to reach a highly engaged audience through targeted and interactive campaigns. The country's small size and strong economy further contribute to the growth of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)