Web Push Advertising - Baltics | Statista Market Forecast

In 2024, ad spending in the Web Push Advertising market in the Baltics is forecasted to reach US$2.01m.
The sector is expected to display a Compound Annual Growth Rate (CAGR 2024-2030) of 2.23%, leading to a projected market size of US$2.29m by 2030.
When compared globally, the United States will account for the highest ad spending (US$1.21bn in 2024).
The estimated average ad spending per internet user in the Web Push Advertising market is set to be US$0.40 in 2024.
In the Baltics, Web Push Advertising is gaining traction among local businesses seeking innovative ways to reach their target audience effectively.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in the Baltics is experiencing significant growth and development. Customer preferences, market trends, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Baltics are shifting towards digital advertising, including Web Push Advertising. As internet penetration and smartphone usage continue to rise in the region, consumers are becoming more receptive to online advertising. They appreciate the convenience and personalization that Web Push Advertising offers, allowing them to receive relevant and timely notifications directly to their devices. This preference for digital advertising is driving the demand for Web Push Advertising in the Baltics. Trends in the market indicate a strong growth potential for Web Push Advertising in the Baltics. Companies are increasingly recognizing the effectiveness of this advertising format in reaching and engaging their target audience. The ability to deliver real-time notifications and personalized messages makes Web Push Advertising a valuable tool for businesses looking to drive conversions and increase customer loyalty. As a result, more companies in the Baltics are incorporating Web Push Advertising into their marketing strategies, fueling the market growth. Local special circumstances also contribute to the development of the Web Push Advertising market in the Baltics. The region has a high level of internet connectivity and a tech-savvy population, making it an ideal environment for digital advertising to thrive. Additionally, the relatively small size of the Baltic countries allows for efficient targeting and segmentation of the audience, maximizing the impact of Web Push Advertising campaigns. These local factors create a favorable ecosystem for the growth of the Web Push Advertising market in the Baltics. Underlying macroeconomic factors further support the expansion of the Web Push Advertising market in the Baltics. The region has experienced stable economic growth in recent years, leading to increased consumer spending power. This economic stability creates a favorable business environment, encouraging companies to invest in advertising and marketing activities, including Web Push Advertising. The relatively low cost of implementing Web Push Advertising campaigns compared to traditional advertising methods also makes it an attractive option for businesses in the Baltics. In conclusion, the Web Push Advertising market in the Baltics is witnessing significant growth and development. Customer preferences, market trends, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. As digital advertising continues to gain popularity in the region, the demand for Web Push Advertising is expected to further increase, creating new opportunities for businesses in the Baltics.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.