Influencer Advertising - Baltics | Statista Market Forecast

Ad spending in the Influencer Advertising market in Baltics is forecasted to reach US$19.90m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 6.89%, leading to a projected market volume of US$29.68m by 2030.
The average ad spending per internet user in the Influencer Advertising market in Baltics is projected to be US$3.95 in 2024.
When compared globally, China is anticipated to have the highest ad spending, reaching US$19.16bn in 2024.
In the Baltics, Influencer Advertising is rapidly growing as brands leverage local social media personalities to reach targeted audiences effectively.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Advertising spending paid directly to influencers to post sponsored content

The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
Advertising spending allocated to paid social media campaigns to boost content
Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
Gross merchandise volume (GMV) of transactions from sponsored posts or live streams

The Influencer Advertising market in the Baltics has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Baltics have shifted towards digital platforms and social media. With the increasing popularity of platforms such as Instagram, YouTube, and TikTok, consumers are spending more time online and engaging with content created by influencers. This has created a demand for influencer advertising as brands recognize the potential of leveraging these platforms to reach their target audience. Trends in the market indicate that influencer advertising has become an integral part of marketing strategies in the Baltics. Brands are partnering with influencers to promote their products or services, leveraging the influencers' large and engaged following. This form of advertising allows brands to tap into the trust and authenticity that influencers have built with their audience, resulting in higher brand awareness and customer engagement. Local special circumstances in the Baltics have also contributed to the growth of the influencer advertising market. The region has a high internet penetration rate and a tech-savvy population, making it an ideal market for digital advertising. Additionally, the relatively small size of the Baltic countries allows for more targeted and personalized influencer campaigns, leading to higher conversion rates and return on investment for brands. Underlying macroeconomic factors have further fueled the development of the influencer advertising market in the Baltics. The region has experienced steady economic growth, leading to increased consumer spending power. This has created a favorable environment for brands to invest in influencer advertising as a means to reach and engage with the affluent Baltic consumer base. In conclusion, the Influencer Advertising market in the Baltics has been growing due to customer preferences shifting towards digital platforms, the increasing use of influencer advertising in marketing strategies, local special circumstances such as high internet penetration and a tech-savvy population, and underlying macroeconomic factors such as steady economic growth. This trend is likely to continue as brands recognize the effectiveness of influencer advertising in reaching and engaging with their target audience in the Baltics.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.