E-mail Advertising - Baltics

Baltics

Highlights

Ad spending in the E-mail Advertising market in Baltics is forecasted to reach US$11.17m in 2024.
The market is expected to experience a CAGR of 3.05% between 2024 and 2030, leading to a projected market volume of US$13.38m by 2030.
When compared globally, the United States will contribute the most to ad spending, with US$3.40bn in 2024.
The average ad spending per internet user in the E-mail Advertising market is anticipated to be US$2.22 in 2024.
In the Baltics, E-mail Advertising is rapidly growing as businesses capitalize on the region's high digital connectivity and tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Baltics has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences have played a crucial role in driving the growth of the Email Advertising market in Baltics. With the increasing use of smartphones and the internet, consumers are spending more time online, creating a vast audience for advertisers to reach through email campaigns. Additionally, customers in the region have shown a preference for personalized and targeted advertising, which email marketing allows for. This has led to a higher engagement rate and conversion rate compared to other forms of advertising. Trends in the market have also contributed to the growth of Email Advertising in Baltics. Advertisers have recognized the effectiveness and cost-efficiency of email campaigns, leading to an increased allocation of marketing budgets towards this channel. Furthermore, advancements in technology have made it easier for businesses to automate and personalize their email marketing efforts, allowing for more efficient and targeted campaigns. This has resulted in higher ROI for advertisers, further driving the growth of the market. Local special circumstances in the Baltics have also influenced the development of the Email Advertising market. The region has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a vast audience for advertisers to target through email campaigns. Additionally, the business landscape in the Baltics is characterized by a high number of small and medium-sized enterprises (SMEs), which often have limited marketing budgets. Email advertising offers a cost-effective solution for these businesses to reach their target audience and promote their products or services. Underlying macroeconomic factors have also contributed to the growth of the Email Advertising market in the Baltics. The region has experienced steady economic growth in recent years, leading to an increase in consumer spending and business activity. As businesses look for cost-effective ways to reach their target audience and drive sales, email advertising has emerged as a preferred marketing channel. Furthermore, the Baltics have a well-developed digital infrastructure, which supports the growth of online advertising, including email marketing. In conclusion, the Email Advertising market in the Baltics has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers spend more time online and demand personalized advertising, email marketing has emerged as an effective and cost-efficient solution for businesses in the region. With advancements in technology and a favorable business environment, the Email Advertising market in the Baltics is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.