Digital Classifieds - Baltics | Statista Market Forecast

Ad spending in the Digital Classifieds market in Baltics is forecasted to reach US$19.04m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.51%, leading to a projected market volume of US$19.62m by 2030.
When compared globally, the majority of ad spending is projected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is expected to reach US$1.37 in 2024.
Within the Digital Classifieds market in Baltics, 64% of total ad spending is estimated to be generated through mobile in 2030.
The Baltics are experiencing a surge in online classifieds platforms, revolutionizing the advertising market in the region.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Baltics is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences play a crucial role in the growth of the Digital Classifieds market in Baltics. Consumers in the region are increasingly turning to online platforms for buying and selling goods and services. The convenience and ease of use offered by digital classifieds platforms are particularly appealing to customers, as they can browse and make transactions from the comfort of their own homes. Additionally, the ability to quickly and easily compare prices and products on these platforms is highly valued by consumers. Trends in the market further drive the growth of Digital Classifieds in Baltics. One notable trend is the increasing popularity of mobile apps for classifieds. With the widespread adoption of smartphones and the convenience they offer, more and more people are using mobile apps to access and use digital classifieds platforms. This trend is particularly strong among the younger generation, who are highly tech-savvy and prefer the convenience of mobile apps over traditional methods of classifieds. Local special circumstances also contribute to the growth of the Digital Classifieds market in Baltics. The region has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread internet usage provides a fertile ground for the development of digital classifieds platforms. Additionally, the relatively small size of the Baltic countries allows for easy and efficient logistics, further facilitating the growth of the digital classifieds market. Underlying macroeconomic factors also play a role in the development of the Digital Classifieds market in Baltics. The region has experienced steady economic growth in recent years, which has led to an increase in disposable income for many consumers. This increased purchasing power fuels demand for goods and services, driving the growth of the digital classifieds market. Additionally, the relatively low cost of starting and operating an online classifieds platform makes it an attractive business opportunity for entrepreneurs in the region. In conclusion, the Digital Classifieds market in Baltics is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and ease of use offered by digital classifieds platforms, the increasing popularity of mobile apps, the high internet penetration rate, and the steady economic growth in the region all contribute to this positive trend. As the market continues to evolve, it is likely to see further growth and innovation in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.