Direct Messaging Advertising - Baltics

In Baltics, the ad spending in the Direct Messaging Advertising market is forecasted to reach US$81.26m by 2024.
The market is expected to exhibit a CAGR of 0.15% from 2024 to 2030, leading to a projected market volume of US$82.01m by 2030.
Direct Mail Advertising holds the top position with a market volume of US$59.23m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is estimated to be US$13.96 in 2024.
In the Baltics, the Direct Messaging Advertising market is seeing a surge in personalized campaigns to target niche audiences effectively.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Baltics is experiencing significant growth and development.

Customer preferences: Customers in the Baltics are increasingly turning to direct messaging advertising as a way to engage with brands and receive personalized offers and promotions. Direct messaging allows for direct and immediate communication between brands and customers, creating a more personalized and interactive experience. Customers appreciate the convenience and efficiency of receiving messages directly to their mobile devices, as it allows them to stay informed and make purchasing decisions quickly and easily.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in the Baltics is the increasing use of chatbots. Chatbots are automated messaging systems that can interact with customers and provide them with information, answer their questions, and even complete transactions. This technology is becoming increasingly sophisticated and is being used by brands to enhance their customer service and marketing efforts. Chatbots can provide personalized recommendations and offers based on customer preferences and behavior, increasing customer engagement and satisfaction. Another trend in the market is the integration of direct messaging advertising with social media platforms. Social media platforms such as Facebook Messenger and WhatsApp are popular communication channels in the Baltics, and brands are leveraging these platforms to reach and engage with their target audience. By integrating direct messaging advertising with social media, brands can reach a wider audience and create a seamless customer experience across different channels.

Local special circumstances: The Baltics have a high level of internet penetration and smartphone adoption, making it an ideal market for direct messaging advertising. The region has a tech-savvy population that is highly connected and receptive to digital advertising. Furthermore, the Baltics have a strong entrepreneurial spirit and a growing startup ecosystem, which has led to the development of innovative direct messaging advertising solutions.

Underlying macroeconomic factors: The Baltics have experienced strong economic growth in recent years, which has contributed to an increase in consumer spending and the overall demand for products and services. This economic growth has created a favorable environment for businesses to invest in marketing and advertising, including direct messaging advertising. Additionally, the Baltics have a young and dynamic population, which is driving the demand for digital advertising and communication channels. In conclusion, the Direct Messaging Advertising market in the Baltics is growing and evolving to meet the changing preferences and demands of customers. The use of chatbots and integration with social media platforms are key trends in the market, allowing brands to provide personalized and interactive experiences for their customers. The high level of internet penetration, smartphone adoption, and economic growth in the Baltics are creating a favorable environment for the development and expansion of direct messaging advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.