In-App Advertising - Baltics

Baltics

Highlights

Ad spending in the In-App Advertising market in the Baltics is forecasted to reach US$145.70m in 2024.
The market is anticipated to experience a compound annual growth rate (CAGR 2024-2030) of 6.78%, leading to a projected market size of US$216.00m by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is expected to be US$29.66 in 2024.
When compared globally, China is projected to lead in ad spending with US$132.80bn in 2024.
In the Baltics, the rising adoption of programmatic buying is reshaping the landscape of In-App Advertising within the Advertising market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In-App Advertising in the Baltics is experiencing steady growth, driven by changing customer preferences and the increasing popularity of mobile apps.

Customer preferences: Customers in the Baltics are increasingly using mobile apps for various purposes, such as social networking, gaming, and e-commerce. This shift in behavior has created a significant opportunity for advertisers to reach their target audience through in-app advertising. With the rise in smartphone penetration and the availability of high-speed internet, customers are spending more time on mobile apps, making it an attractive platform for advertisers.

Trends in the market: One of the key trends in the Baltics' In-App Advertising market is the adoption of programmatic advertising. Programmatic advertising allows for automated ad buying and placement, enabling advertisers to target specific audiences based on their demographics, interests, and behavior. This trend is driven by the increasing demand for personalized and relevant ads. Advertisers are leveraging programmatic advertising to optimize their campaigns and improve the effectiveness of their ad spend. Another trend in the market is the integration of native advertising into mobile apps. Native ads seamlessly blend with the app's content, providing a non-disruptive and engaging user experience. This form of advertising is gaining popularity as it allows advertisers to reach customers without interrupting their app usage. By integrating native ads, app developers can generate revenue while maintaining a positive user experience.

Local special circumstances: The Baltics, consisting of Estonia, Latvia, and Lithuania, have a relatively small population compared to other European countries. However, the region has a high smartphone penetration rate and a tech-savvy population. This combination creates a favorable environment for the growth of the In-App Advertising market. Moreover, the Baltics have a strong startup ecosystem and a growing number of app developers, further fueling the market's growth.

Underlying macroeconomic factors: The Baltics have experienced robust economic growth in recent years, driven by factors such as increased investment, tourism, and export. This economic growth has led to higher disposable incomes and increased consumer spending, creating a favorable environment for advertising. Additionally, the region's favorable business environment and supportive government policies have attracted multinational companies, leading to increased advertising budgets. In conclusion, the In-App Advertising market in the Baltics is growing steadily due to changing customer preferences, the adoption of programmatic advertising, and the integration of native advertising into mobile apps. The region's high smartphone penetration rate, tech-savvy population, and favorable economic conditions contribute to the market's development. As the popularity of mobile apps continues to rise, the In-App Advertising market in the Baltics is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.