Telemarketing - MENA | Statista Market Forecast

Ad spending in the Telemarketing market in MENA is forecasted to reach US$210.30m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.88%, leading to an estimated market volume of US$221.60m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The projected average ad spending per capita in the Telemarketing market is US$0.37 in 2024.
In MENA, the use of telemarketing in the advertising market is on the rise, leveraging data analytics to target specific consumer segments efficiently.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing market in MENA is experiencing notable growth and evolution in recent years.

Customer preferences: Customers in the MENA region are increasingly valuing personalized and targeted marketing strategies, which align well with the capabilities of telemarketing. They appreciate the convenience of receiving product information and promotions over the phone, allowing for direct interaction with brands. Additionally, there is a growing trend towards multilingual customer service in the region, which telemarketing companies are capitalizing on to cater to a diverse customer base.

Trends in the market: In Saudi Arabia, there has been a surge in demand for telemarketing services due to the country's Vision 2030 initiative, which aims to diversify the economy and drive growth in non-oil sectors. This has created opportunities for telemarketing companies to support businesses in reaching new customer segments and expanding their market presence. Similarly, in the UAE, the rise of e-commerce platforms has led to a growing need for telemarketing services to enhance customer engagement and drive sales.

Local special circumstances: In Egypt, the telemarketing market is witnessing growth as companies leverage outbound calling to conduct market research, gather customer feedback, and promote their products and services. The country's large population and increasing internet penetration rate have made telemarketing an effective tool for reaching a wide audience. Moreover, the Egyptian government's efforts to improve the business environment and attract foreign investment have created a favorable landscape for telemarketing companies to thrive.

Underlying macroeconomic factors: The economic diversification efforts across the MENA region, coupled with the increasing adoption of digital technologies, are driving the growth of the telemarketing market. As businesses look for cost-effective ways to reach customers and drive sales, telemarketing offers a direct and efficient channel for communication. Additionally, the region's young and tech-savvy population is increasingly open to engaging with brands over the phone, further fueling the demand for telemarketing services.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.