Customer Relationship Management Software - Portugal

In 2024, the projected revenue in the Customer Relationship Management Software market for Portugal is estimated to reach US$101.20m.
This forecast is based on market trends and expected growth.
Moving forward, the revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 8.94%, resulting in a market volume of US$155.30m by 2029.
Furthermore, it is worth noting that the average Spend per Employee in the Customer Relationship Management Software market for Portugal is projected to reach US$18.51 in 2024.
This metric provides insights into the level of investment companies are making in CRM software per employee.
When considering global comparisons, United States is expected to generate the highest revenue in the Customer Relationship Management Software market.
In 2024, it is projected to reach a staggering US$45.11bn.
This figure highlights the significant market dominance of the United States in this segment.
Portugal's growing technology sector has led to an increased demand for advanced customer relationship management software solutions.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Portugal has been showing steady growth in recent years.

Customer preferences: Portuguese companies are increasingly looking for CRM solutions that are cloud-based and offer mobile access. This is due to the growing trend of remote work and the need for companies to have access to customer data on-the-go. Additionally, there is a preference for CRM software that integrates with other business applications, such as marketing automation and sales tools.

Trends in the market: One trend in the Portuguese CRM market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. This is due to the growing need for companies to automate routine tasks and improve the accuracy of customer data analysis. Another trend is the emergence of CRM solutions specifically designed for small and medium-sized businesses (SMBs), which are becoming increasingly popular due to their affordability and ease of use.

Local special circumstances: Portugal has a large number of small and medium-sized enterprises (SMEs), which make up a significant portion of the country's economy. As a result, there is a high demand for CRM solutions that are tailored to the needs of these businesses. Additionally, the Portuguese market is highly competitive, with many local and international CRM vendors vying for market share.

Underlying macroeconomic factors: The Portuguese economy has been growing steadily in recent years, with a focus on innovation and technology. This has led to an increased investment in digital transformation initiatives, including the adoption of CRM software. Additionally, Portugal is strategically located in Europe, which makes it an attractive location for international businesses looking to expand their operations in the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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