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eCommerce Software - Portugal

Portugal
  • The eCommerce Software market in Portugal is expected to witness a significant growth in revenue, with projections indicating that it will reach US$9.91m by the year 2024.
  • Moreover, there is an anticipated annual growth rate of 2.62% (CAGR 2024-2029), which is expected to result in a market volume of US$11.28m by 2029.
  • When it comes to the average Spend per Employee in the eCommerce Software market, it is estimated to be US$1.81 in 2024.
  • This metric serves as an indicator of the efficiency and productivity of the industry.
  • In a global context, United States is predicted to generate the highest revenue in the eCommerce Software market, with an expected value of US$4.36bn in 2024.
  • This highlights the dominance of the US market in this sector.
  • Portugal's eCommerce software market is experiencing a surge in demand, driven by the country's growing digital economy and increasing online consumer preferences.

Definition:

The eCommerce Software market covers a wide range of software applications that support organizations in managing their online sales channels. These solutions typically include features for managing product catalogs, automation of shopping carts, order management, inventory management, and handling order fulfillment.

Products in the eCommerce Software market are most commonly available in the forms of cloud-based software and subscription services.

Additional Information:

The eCommerce Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Shopify, Salesforce, SAP, and Adobe.

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In-Scope

  • eCommerce software, such as BigCommerce, Shopify, WooCommerce, Salesforce Commerce Cloud, and Volusion
  • Product management, such as Jira Software (Atlassian) and CollabNet VersionOne
  • User accounts management, such as Microsoft, Okta, and OneLogin
  • Order management, such as SAP Order Management, Microsoft Dynamics 365 Commerce, and NetSuite Order Management

Out-Of-Scope

  • Administrative Software, such as ADP, Gusto, Workday, and SAP
  • Office Software, such as Microsoft, Google, and Zoho
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Portugal has seen a steady growth in the eCommerce Software market in recent years, with a surge in demand for online shopping and the need for businesses to adapt to the digital age.

    Customer preferences:
    Portuguese consumers are increasingly turning to online shopping due to the convenience and accessibility it offers. The younger generation, in particular, is more likely to shop online than their older counterparts. The COVID-19 pandemic has also accelerated the shift towards eCommerce, with many consumers preferring to shop online to avoid physical contact.

    Trends in the market:
    One of the major trends in the Portuguese eCommerce Software market is the rise of mobile commerce. With the increasing use of smartphones and mobile devices, more consumers are choosing to shop on-the-go. This has led to a growing demand for mobile-optimized eCommerce websites and apps. Another trend is the adoption of omnichannel strategies, where businesses are integrating their online and offline channels to provide a seamless shopping experience for customers.

    Local special circumstances:
    Portugal has a relatively small population compared to other European countries, which means that businesses need to be more innovative and competitive to succeed in the eCommerce market. Additionally, Portuguese consumers are known to be price-sensitive and value-conscious, which means that businesses need to offer competitive prices and promotions to attract customers.

    Underlying macroeconomic factors:
    The Portuguese economy has been improving in recent years, with a growing GDP and declining unemployment rates. This has led to an increase in consumer spending, which has benefited the eCommerce Software market. Additionally, the Portuguese government has implemented policies to support the growth of the digital economy, such as tax incentives for startups and investments in digital infrastructure. These factors have contributed to the overall growth of the eCommerce Software market in Portugal.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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