Administrative Software - Portugal

In Portugal, the revenue in the Administrative Software market is estimated to reach US$17.90m by 2024.
It is projected to witness an annual growth rate of 2.29%, leading to a market volume of US$20.04m by 2029.
When compared globally, United States is expected to generate the highest revenue in this market segment, amounting to US$7.44bn in 2024.
The demand for cloud-based administrative software solutions has been steadily increasing in Portugal, as businesses prioritize flexibility and remote access.

Definition:

The Administrative Software market covers software applications that are used to manage various administrative tasks and processes within an organization such as administration of IT infrastructure, standalone (non-ERP based) human resources management, and payroll management.

Products in the Administrative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Administrative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Workday, Intuit, and ServiceNow.

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Core HR-software, such as Personio, BambooHR, and RUN Powered by ADP
Payroll software, such as Paycor, Gusto, and Paychex
Learning & development software, such as Docebo and Adobe Learning Manager
Compliance software, such as SiteDocs, Skillcast, and Netwrix

Talent acquisition, such as Lever, Greenhouse, and Zoho Recruit
Workforce management, such as ADP Workforce Now, BambooHR, and Zoho People

The Administrative Software market in Portugal has been experiencing significant growth in recent years.

Customer preferences: Portuguese businesses are increasingly turning to administrative software solutions to streamline their operations and increase efficiency. This trend is being driven by a growing awareness of the benefits of automation, as well as the need to comply with increasingly complex regulatory requirements.

Trends in the market: One of the key trends in the Portuguese Administrative Software market is the increasing adoption of cloud-based solutions. This is being driven by the growing availability of high-speed internet connectivity, as well as the need for businesses to be able to access their data from anywhere, at any time.Another trend in the market is the increasing focus on data analytics and business intelligence. This is being driven by the need for businesses to be able to make informed decisions based on real-time data, as well as the increasing availability of powerful analytics tools.

Local special circumstances: One of the unique aspects of the Portuguese market is the country's strong focus on entrepreneurship and innovation. This has led to the emergence of a vibrant startup ecosystem, with many new companies developing innovative administrative software solutions designed specifically for Portuguese businesses.

Underlying macroeconomic factors: The Portuguese economy has been steadily recovering in recent years, with GDP growth averaging around 2% per year. This has created a favorable business environment, with many companies looking to invest in new technologies and solutions to improve their operations.Overall, the Administrative Software market in Portugal is expected to continue to grow in the coming years, driven by increasing demand for cloud-based solutions, data analytics, and business intelligence. The country's strong focus on entrepreneurship and innovation is also likely to drive the development of new, innovative solutions tailored specifically to the needs of Portuguese businesses.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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