Market Insights Technology Software Productivity Software

Creative Software - Portugal

Portugal

In Portugal, the revenue in the Creative Software market is forecasted to reach US$11.42m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.83%, leading to a market volume of US$11.90m by 2029.
When compared globally, United States is projected to generate the highest revenue in this market segment, with US$4,927.00m in 2024.
Portugal's creative software market is thriving, with a growing number of local startups and innovative solutions being developed.

Key regions: Canada, United Kingdom, France, South Korea, Germany

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Analyst Opinion

The Creative Software market in Portugal has been developing at a steady pace over the past few years.

Customer preferences: Portuguese customers have shown a growing interest in creative software solutions. The demand for graphic design, video editing, and animation software has increased significantly, as more individuals and businesses seek to create and share digital content. Additionally, there has been a surge in demand for software that enables remote collaboration, as more people work from home.

Trends in the market: One of the major trends in the Creative Software market in Portugal is the shift towards cloud-based solutions. Many software providers are now offering subscription-based models that allow users to access their products via the cloud. This has made it easier for individuals and businesses to access the latest software updates and to collaborate remotely. Another trend is the increasing use of artificial intelligence (AI) and machine learning (ML) in creative software solutions. These technologies are being used to automate repetitive tasks and to enhance the user experience.

Local special circumstances: Portugal has a vibrant creative industry, which includes graphic designers, animators, and video editors. This has created a strong demand for creative software solutions that can help these professionals to create high-quality digital content. Additionally, Portugal is home to a growing number of startups, many of which are focused on developing innovative software solutions. This has created a favorable environment for the Creative Software market to thrive.

Underlying macroeconomic factors: The Portuguese economy has been growing steadily over the past few years, which has led to an increase in disposable income. This has made it easier for individuals and businesses to invest in creative software solutions. Additionally, the government has been investing in digital infrastructure, which has made it easier for people to access the internet and to use cloud-based software solutions. Finally, Portugal is a popular destination for digital nomads and remote workers, which has created a strong demand for software that enables remote collaboration.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.