Creative Software - Portugal | Statista Market Forecast

In Portugal, the revenue in the Creative Software market is forecasted to reach US$11.42m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.83%, leading to a market volume of US$11.90m by 2029.
When compared globally, United States is projected to generate the highest revenue in this market segment, with US$4.93bn in 2024.
Portugal's creative software market is thriving, with a growing number of local startups and innovative solutions being developed.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in Portugal has been developing at a steady pace over the past few years.

Customer preferences: Portuguese customers have shown a growing interest in creative software solutions. The demand for graphic design, video editing, and animation software has increased significantly, as more individuals and businesses seek to create and share digital content. Additionally, there has been a surge in demand for software that enables remote collaboration, as more people work from home.

Trends in the market: One of the major trends in the Creative Software market in Portugal is the shift towards cloud-based solutions. Many software providers are now offering subscription-based models that allow users to access their products via the cloud. This has made it easier for individuals and businesses to access the latest software updates and to collaborate remotely. Another trend is the increasing use of artificial intelligence (AI) and machine learning (ML) in creative software solutions. These technologies are being used to automate repetitive tasks and to enhance the user experience.

Local special circumstances: Portugal has a vibrant creative industry, which includes graphic designers, animators, and video editors. This has created a strong demand for creative software solutions that can help these professionals to create high-quality digital content. Additionally, Portugal is home to a growing number of startups, many of which are focused on developing innovative software solutions. This has created a favorable environment for the Creative Software market to thrive.

Underlying macroeconomic factors: The Portuguese economy has been growing steadily over the past few years, which has led to an increase in disposable income. This has made it easier for individuals and businesses to invest in creative software solutions. Additionally, the government has been investing in digital infrastructure, which has made it easier for people to access the internet and to use cloud-based software solutions. Finally, Portugal is a popular destination for digital nomads and remote workers, which has created a strong demand for software that enables remote collaboration.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.