Enterprise Software - Portugal

Portugal

The Enterprise Software market in Portugal is projected to reach a revenue of US$346.50m in 2024.
Among the various sub-segments, Customer Relationship Management Software dominates the market with a projected market volume of US$101.20m in the same year.
It is expected that the revenue will show an annual growth rate of 5.29% from 2024 to 2029, resulting in a market volume of US$448.30m by 2029.
Looking at the average Spend per Employee in the Enterprise Software market, it is projected to be US$63.36 in 2024.
In a global comparison, United States is expected to generate the highest revenue, reaching US$150.50bn in 2024.
Portugal's enterprise software market is experiencing rapid growth due to the country's focus on digital transformation and its increasing adoption of cloud-based solutions.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Portugal has undergone significant changes in recent years, driven by various factors such as technological advancements, changing customer preferences, and local special circumstances.

Customer preferences: Portuguese customers have shown an increasing demand for cloud-based enterprise software solutions in recent years. This is primarily due to the need for more flexible and scalable software solutions that can be accessed from anywhere. Additionally, customers are also looking for software that can help them streamline their business processes and improve overall efficiency. As a result, software providers in Portugal are focusing on developing cloud-based solutions that offer a wide range of features and functionalities.

Trends in the market: One of the major trends in the Enterprise Software market in Portugal is the increasing adoption of AI and machine learning technologies. This trend is driven by the need for more intelligent software solutions that can help businesses automate their processes and make better decisions. Another trend in the market is the growing popularity of mobile-first enterprise software solutions. With more and more employees working remotely or on-the-go, there is a need for software solutions that can be accessed from mobile devices.

Local special circumstances: The Enterprise Software market in Portugal is heavily influenced by the country's economic situation. Portugal has faced significant economic challenges in recent years, which has led to a greater focus on cost-cutting measures and efficiency improvements. As a result, software providers are developing solutions that can help businesses reduce costs and improve productivity. Additionally, the country's strong focus on sustainability has also led to the development of software solutions that can help businesses reduce their environmental impact.

Underlying macroeconomic factors: Portugal's economy has been slowly recovering in recent years, with GDP growth rates steadily increasing. This has led to greater investment in the country's technology sector, including the Enterprise Software market. Additionally, the country's membership in the European Union has also had a positive impact on the market, providing businesses with access to a larger customer base and greater opportunities for growth. However, the ongoing COVID-19 pandemic has had a significant impact on the market, with many businesses facing financial challenges and uncertainty. As a result, software providers are focusing on developing solutions that can help businesses adapt to the new normal and overcome the challenges posed by the pandemic.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.