Online Food Delivery

The Online Food Delivery market in Poland is forecasted to reach a revenue of US$1.42bn in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.82%, resulting in a projected market volume of US$2.17bn by 2029.
In the Grocery Delivery market, a revenue growth of 16.6% is anticipated in 2025.0.
The projected market volume for this market in Poland is US$711.60m in 2024.
When compared globally, China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$84.69 in 2024.
In the Meal Delivery market, the number of users is expected to reach 11.4m users by 2029.
The user penetration rate in this market is estimated to be 24.4% in 2024.
Poland's online food delivery market is experiencing a surge in demand due to the convenience and variety it offers to busy urban dwellers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Poland, known for its delicious pierogis and hearty stews, has seen a surge in the online food delivery market in recent years.

Customer preferences: Polish consumers are increasingly turning to online food delivery services for their convenience and variety of options. With busy work schedules and a desire for quick and easy meal options, ordering food online has become a popular choice. Additionally, the COVID-19 pandemic has accelerated the growth of the online food delivery market as more people are staying home and avoiding crowded restaurants.

Trends in the market: One trend in the Polish online food delivery market is the rise of local and regional players. While global giants such as Uber Eats and Deliveroo have a presence in the market, local companies such as Pyszne.pl and PizzaPortal.pl have gained popularity among consumers. These local players offer a wider range of local cuisine options and often have lower delivery fees.Another trend in the market is the increasing demand for healthy and sustainable food options. Consumers are becoming more health-conscious and environmentally aware, leading to a rise in demand for plant-based and organic food choices. Online food delivery companies are responding to this trend by partnering with restaurants that offer these options and promoting them to consumers.

Local special circumstances: Poland has a vibrant food culture with a variety of traditional dishes and regional specialties. Online food delivery companies have capitalized on this by offering a wide range of cuisine options, from traditional Polish dishes to international cuisine. Additionally, Poland has a large student population, and online food delivery services have become a popular choice for students who want affordable and convenient meal options.

Underlying macroeconomic factors: Poland has a growing economy and a rising middle class, leading to increased consumer spending on dining out and food delivery services. Additionally, the country has a high internet penetration rate, making online food delivery services easily accessible to consumers. However, the market is also highly competitive, and companies must continue to innovate and offer unique services to stay ahead of the competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.