Poland, with its rich history and vibrant culture, is a country that has seen significant growth in the Meal Delivery market in recent years.
Customer preferences: Polish customers have shown a strong preference for convenience and speed when it comes to meal delivery. As a result, there has been a rise in the popularity of online food ordering and delivery platforms. Customers in Poland are also increasingly health-conscious, leading to an increase in demand for healthier meal options.
Trends in the market: The Meal Delivery market in Poland has seen a significant increase in the number of players in recent years. This has led to intense competition and a focus on innovation in order to stand out in the market. One trend that has emerged is the use of technology to improve the delivery experience for customers. Another trend is the rise of meal kits, which allow customers to cook restaurant-quality meals at home.
Local special circumstances: Poland has a unique culinary tradition, with a focus on hearty, home-cooked meals. However, the rise of the Meal Delivery market has led to a shift in customer preferences towards more diverse and international cuisine. Additionally, there is a growing demand for vegetarian and vegan options in the market.
Underlying macroeconomic factors: Poland has a strong and stable economy, which has led to an increase in disposable income for many households. This has allowed for greater spending on luxury items such as dining out or ordering in. Additionally, the COVID-19 pandemic has accelerated the growth of the Meal Delivery market in Poland, as many customers have been forced to stay at home and rely on delivery services for their meals.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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