Restaurant Delivery - Poland

Poland

Highlights

The Restaurant Delivery market in Poland is projected to reach a revenue of US$536.10m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 4.30%, resulting in a projected market volume of US$661.70m by 2029.
By 2029, it is estimated that the number of users in the Restaurant Delivery market in Poland will amount to 9.6m users.
The user penetration rate, which is the percentage of the population using this service, is expected to be 20.7% in 2024 and is projected to increase to 24.8% by 2029.
The average revenue per user (ARPU) is expected to be US$64.47.
In global comparison, United States is expected to generate the highest revenue in the Restaurant Delivery market, with an estimated revenue of US$36.95bn in 2024.
On the other hand, South Korea is projected to have the highest user penetration rate in the Restaurant Delivery market, with a rate of 44.8%.
Poland's restaurant delivery market is experiencing rapid growth with a surge in online platforms and a strong demand for convenience.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Poland, a country known for its pierogis and hearty meat dishes, is also experiencing a growing trend in the restaurant delivery market.

Customer preferences: As in many other countries, the convenience of having food delivered directly to one's doorstep has become increasingly popular in Poland. With busy work schedules and the rise of online ordering platforms, customers are opting for the ease of ordering food from their favorite restaurants without having to leave their homes. Additionally, the COVID-19 pandemic has further accelerated the growth of the restaurant delivery market as people are staying home more and avoiding crowded public spaces.

Trends in the market: One trend in the restaurant delivery market in Poland is the increasing popularity of international cuisines. While traditional Polish dishes remain popular, customers are also branching out and trying new types of food from around the world. This has led to a rise in the number of restaurants offering international options for delivery.Another trend is the use of technology to streamline the delivery process. Many restaurants are partnering with online delivery platforms to simplify the ordering and delivery process. This has also led to the rise of ghost kitchens, which are kitchens that only prepare food for delivery and do not have a physical restaurant location. These ghost kitchens are able to operate more efficiently and cost-effectively than traditional restaurants, leading to further growth in the restaurant delivery market.

Local special circumstances: One unique aspect of the restaurant delivery market in Poland is the popularity of pizza delivery. Pizza is one of the most popular types of food for delivery in Poland, with many local pizza chains and independent pizzerias offering delivery services. This trend has been driven in part by the large student population in Poland, as pizza is a popular and affordable option for students.

Underlying macroeconomic factors: The growth of the restaurant delivery market in Poland is also influenced by broader macroeconomic factors. Poland has experienced strong economic growth in recent years, leading to an increase in disposable income and consumer spending. Additionally, Poland has a large and growing middle class, which has more money to spend on dining out and food delivery. These factors have contributed to the growth of the restaurant delivery market in Poland and are expected to continue to drive growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.