eServices - Poland

Poland

The eServices market in Poland is estimated to reach a revenue of US$1,867.00m by 2024.
It is expected to witness a compound annual growth rate (CAGR 2024-2029) of 8.21%, resulting in a projected market volume of US$2,770.00m by 2029.
The Online Food Delivery market in Poland is anticipated to experience a revenue growth of 15.7% in 2025.
Meanwhile, the Online Food Delivery market in Poland is projected to have a market volume of US$1,483.00m in 2024.
In a global comparison, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the Online Food Delivery market is estimated to be US$96.42 in 2024.
Furthermore, the number of users in the Online Food Delivery market is anticipated to reach 18.9m users by 2029.
In the Online Food Delivery market, the user penetration rate is projected to be 38.2% in 2024.
The eServices market in Poland is experiencing rapid growth, with a surge in demand for online banking and e-commerce platforms.

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Analyst Opinion

The eServices market in Poland is experiencing significant growth and development.

Customer preferences: Customers in Poland are increasingly turning to eServices for their convenience and efficiency. With the advancement of technology and the widespread use of smartphones and internet access, consumers are seeking digital solutions for their everyday needs. This includes services such as online shopping, food delivery, transportation, and entertainment. The ease of use and accessibility of these eServices are attracting a growing number of customers in Poland.

Trends in the market: One of the key trends in the eServices market in Poland is the rise of e-commerce. Online shopping has become increasingly popular, with consumers enjoying the convenience of browsing and purchasing products from the comfort of their own homes. This trend is driven by factors such as a wide range of product options, competitive pricing, and fast delivery services. As a result, e-commerce platforms and marketplaces are flourishing in Poland. Another trend in the eServices market is the growth of food delivery services. With the busy lifestyles of consumers, many are opting for the convenience of having meals delivered to their doorstep. This trend has been further accelerated by the COVID-19 pandemic, as people are encouraged to stay at home and avoid crowded places. As a result, food delivery platforms have experienced a surge in demand and are expanding their services to cater to the growing customer base.

Local special circumstances: Poland has a strong entrepreneurial culture, which has contributed to the growth of eServices in the country. Many local startups and businesses have emerged to meet the demands of the digital-savvy consumers. These companies are agile and innovative, offering unique solutions and services that cater to the specific needs of the Polish market. This has created a vibrant and competitive eServices ecosystem in Poland.

Underlying macroeconomic factors: The growth of the eServices market in Poland is also supported by favorable macroeconomic factors. The country has a strong and stable economy, with a growing middle class that has disposable income to spend on eServices. Additionally, Poland has a high internet penetration rate and a young population that is tech-savvy and open to adopting new digital solutions. These factors create a conducive environment for the development of the eServices market in Poland. In conclusion, the eServices market in Poland is experiencing significant growth and development. Customers in Poland are increasingly turning to eServices for their convenience and efficiency, with trends such as e-commerce and food delivery services driving the market. The local entrepreneurial culture and favorable macroeconomic factors further contribute to the growth of the eServices market in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.