Quick Commerce, also known as Q-Commerce, is a rapidly growing industry that allows customers to receive their orders within a few hours or even minutes. In Poland, the Q-Commerce market has been experiencing significant growth in recent years.
Customer preferences: Polish customers are increasingly turning to Q-Commerce due to its convenience and speed. With busy work schedules and hectic lifestyles, customers are looking for ways to save time and effort. Q-Commerce provides an easy solution to this problem by offering fast delivery times and a wide range of products.
Trends in the market: One of the key trends in the Polish Q-Commerce market is the rise of local players. While international companies such as Amazon and Alibaba are present in Poland, local companies are gaining popularity due to their knowledge of the local market and their ability to offer more personalized services. Another trend is the expansion of Q-Commerce into smaller cities and towns. This is due to the increasing demand for fast and convenient delivery services in these areas.
Local special circumstances: Poland has a large and growing e-commerce market, which is driving the growth of Q-Commerce. According to a report by the Polish Chamber of Digital Economy, the e-commerce market in Poland is expected to reach over 100 billion PLN by 2023. This growth is being driven by factors such as increasing internet penetration, rising disposable incomes, and changing consumer behavior.
Underlying macroeconomic factors: Poland's strong economic growth and stable political environment are also contributing to the growth of the Q-Commerce market. The country has one of the fastest-growing economies in Europe, with a GDP growth rate of 4.5% in 2019. This growth is expected to continue in the coming years, which will further boost consumer spending and the demand for Q-Commerce services. Additionally, Poland's strategic location in Central Europe makes it an attractive market for international companies looking to expand into the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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